Marketing Literature Review.
- Published in:
- 1999
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 1999 AND VI 63 AND IP 3
Results: 12
1
2
Discovering the Soul of Service: The Nine Drivers of Sustainable Success (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
3
The Classics and Commercial Life.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
4
Marketing, Media, and McLuhan: Rereading the Prophet at Century's End.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
5
An Empirical Investigation of the Antecedents of Sales Force Control Systems.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 120, doi. 10.1177/002224299906300308
- By:
- Publication type:
- Article
6
Consumer Socialization, Parental Style, and Development Timetables in the United States and Japan.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 105, doi. 10.1177/002224299906300307
- By:
- Publication type:
- Article
7
Marketer Acculturation: The Changer and the Changed.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 84, doi. 10.1177/002224299906300306
- By:
- Publication type:
- Article
8
Managerial Identification of Competitors.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 67, doi. 10.1177/002224299906300305
- By:
- Publication type:
- Article
9
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 49, doi. 10.1177/002224299906300304
- By:
- Publication type:
- Article
10
The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 33, doi. 10.1177/002224299906300303
- By:
- Publication type:
- Article
11
Social Contracts and Marketing Ethics.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 14, doi. 10.1177/002224299906300302
- By:
- Publication type:
- Article
12
Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 1, doi. 10.1177/002224299906300301
- By:
- Publication type:
- Article