Marketing Literature Review.
- Published in:
- 1999
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 1999 AND VI 63 AND IP 2
Results: 9
1
2
In Memoriam.
- Published in:
- 1999
- By:
- Publication type:
- Obituary
3
Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 102, doi. 10.1177/002224299906300207
- By:
- Publication type:
- Article
4
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time :A Consumption-System Approach.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 88, doi. 10.1177/002224299906300206
- By:
- Publication type:
- Article
5
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 70, doi. 10.1177/002224299906300205
- By:
- Publication type:
- Article
6
A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 55, doi. 10.1177/002224299906300204
- By:
- Publication type:
- Article
7
Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 41, doi. 10.1177/002224299906300203
- By:
- Publication type:
- Article
8
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 18, doi. 10.1177/002224299906300202
- By:
- Publication type:
- Article
9
Marketing's Influence Within the Firm.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 1, doi. 10.1177/002224299906300201
- By:
- Publication type:
- Article