Works matching IS 00222429 AND DT 1998 AND VI 62 AND IP 4
Results: 8
The Enjoyment of Reading Books.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 46, doi. 10.1177/002224299806200404
- By:
- Publication type:
- Article
Consumer Generalization of Nutrient Content Claims in Advertising.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 62, doi. 10.1177/002224299806200405
- By:
- Publication type:
- Article
Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 88, doi. 10.1177/002224299806200407
- By:
- Publication type:
- Article
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 76, doi. 10.1177/002224299806200406
- By:
- Publication type:
- Article
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 30, doi. 10.1177/002224299806200403
- By:
- Publication type:
- Article
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 13, doi. 10.1177/002224299806200402
- By:
- Publication type:
- Article
From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 1, doi. 10.1177/002224299806200401
- By:
- Publication type:
- Article