Marketing Literature Review.
- Published in:
- 1998
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 1998 AND VI 62 AND IP 2
Results: 11
1
2
Market Power and Business Strategy.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
3
The Clash of Civilizations and the Remaking of World Order.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Learning to Write, Writing to Learn.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 92, doi. 10.1177/002224299806200207
- By:
- Publication type:
- Article
6
Employee Behavior in a Service Environment: A Model and Test of Potential Differences Between Men and Women.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 77, doi. 10.1177/002224299806200206
- By:
- Publication type:
- Article
7
Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 60, doi. 10.1177/002224299806200205
- By:
- Publication type:
- Article
8
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 46, doi. 10.1177/002224299806200204
- By:
- Publication type:
- Article
9
Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 31, doi. 10.1177/002224299806200203
- By:
- Publication type:
- Article
10
Guidelines for Selecting or Modifying Logos.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 14, doi. 10.1177/002224299806200202
- By:
- Publication type:
- Article
11
A Communication-Based Marketing Model for Managing Relationships.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 1, doi. 10.1177/002224299806200201
- By:
- Publication type:
- Article