Marketing Literature Review.
- Published in:
- 1998
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 1998 AND VI 62 AND IP 1
Results: 11
1
2
Lost in the Library.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
3
Postmodern Marketing (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Net Gain: Expanding Markets through Virtual Communities (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 89, doi. 10.1177/002224299806200108
- By:
- Publication type:
- Article
6
Advertising's Internal Audience.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 69, doi. 10.1177/002224299806200107
- By:
- Publication type:
- Article
7
Managing Promotion Program Participation Within Manufacturer-Retailer Relationships.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 58, doi. 10.1177/002224299806200106
- By:
- Publication type:
- Article
8
The Effects of Brand Name Suggestiveness on Advertising Recall.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 48, doi. 10.1177/002224299806200105
- By:
- Publication type:
- Article
9
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 33, doi. 10.1177/002224299806200104
- By:
- Publication type:
- Article
10
The Negative Impact of Extensions: Can Flagship Products Be Diluted?
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 19, doi. 10.1177/002224299806200103
- By:
- Publication type:
- Article
11
Market-Based Assets and Shareholder Value: A Framework for Analysis.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 1, p. 2, doi. 10.1177/002224299806200102
- By:
- Publication type:
- Article