Works matching IS 00222429 AND DT 1997 AND VI 61 AND IP 4
Results: 9
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Anticompetitive Practices in Japan: Their Impact on the Performance of Foreign Firms.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
The Information Age: Economy, Society and Culture Volume I: The Rise of the Network Society.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Resource-advantage theory: A snake swallowing its tail or a general theory of competition?
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 74, doi. 10.1177/002224299706100406
- By:
- Publication type:
- Article
Does the Comparative Advantage Theory of Competition really replace the Neoclassical Theory of...
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 65, doi. 10.1177/002224299706100405
- By:
- Publication type:
- Article
Generalizing about trade show effectiveness: A cross-national comparison.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 55, doi. 10.1177/002224299706100404
- By:
- Publication type:
- Article
Transaction cost analysis: Past, present, and future applications.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 30, doi. 10.1177/002224299706100403
- By:
- Publication type:
- Article
Comparative versus noncomparative advertising: A meta-analysis.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 1, doi. 10.1177/002224299706100401
- By:
- Publication type:
- Article
Pro-social consumer influence strategies: When and how do they work?
- Published in:
- Journal of Marketing, 1997, v. 61, n. 4, p. 16, doi. 10.1177/002224299706100402
- By:
- Publication type:
- Article