Marketing: From Advertising to Zen.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1997 AND VI 61 AND IP 3
Results: 10
1
2
Business as a Calling: Work and the Examined Life.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
Against the Gods: The Remarkable Story of Risk.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
Marketing Literature Review.
- Published in:
- 1997
- By:
- Publication type:
- Abstract
5
An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 85, doi. 10.1177/002224299706100306
- By:
- Publication type:
- Article
6
Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 71, doi. 10.1177/002224299706100305
- By:
- Publication type:
- Article
7
Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 54, doi. 10.1177/002224299706100304
- By:
- Publication type:
- Article
8
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 38, doi. 10.1177/002224299706100303
- By:
- Publication type:
- Article
9
The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 21, doi. 10.1177/002224299706100302
- By:
- Publication type:
- Article
10
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 1, doi. 10.1177/002224299706100301
- By:
- Publication type:
- Article