Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1997 AND VI 61 AND IP 2
Results: 8
1
2
Relentless: The Japanese Way of Marketing.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
Why Can't a Game Be More Like Business?
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
Film critics: Influencers or predictors?
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 68, doi. 10.1177/002224299706100205
- By:
- Publication type:
- Article
5
The realms of scientific meaning framework for constructing theoretically meaningful nominal...
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 52, doi. 10.1177/002224299706100204
- By:
- Publication type:
- Article
6
An examination of the nature of trust in buyer-seller relationships.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 35, doi. 10.1177/002224299706100203
- By:
- Publication type:
- Article
7
Patterns of credible commitments: Territory and brand selectivity in industrial distribution...
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 19, doi. 10.1177/002224299706100202
- By:
- Publication type:
- Article
8
A cross-national comparative study of new product development processes: Japan and the United...
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 1, doi. 10.1177/002224299706100201
- By:
- Publication type:
- Article