The Rise and Fall of Strategic Planning.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1996 AND VI 60 AND IP 4
Results: 10
1
2
International Competition: Are We Making a Mountain Out of a Molehill?
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 107, doi. 10.1177/002224299606000410
- By:
- Publication type:
- Article
4
The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 102, doi. 10.1177/002224299606000409
- By:
- Publication type:
- Article
5
Automatic and Strategic Processes in Advertising Effects.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 88, doi. 10.1177/002224299606000408
- By:
- Publication type:
- Article
6
Company Advertising With a Social Dimension: The Role of Noneconomic criteria.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 71, doi. 10.1177/002224299606000407
- By:
- Publication type:
- Article
7
The Management of Customer-Contact Service Employees: An Empirical Investigation.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 52, doi. 10.1177/002224299606000406
- By:
- Publication type:
- Article
8
Determinants of Distribution Intensity.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 39, doi. 10.1177/002224299606000405
- By:
- Publication type:
- Article
9
Interdependency, Contracting, and Relational Behavior in Marketing Channels.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 19, doi. 10.1177/002224299606000404
- By:
- Publication type:
- Article
10
The American Customer Satisfaction Index: Nature, Purpose, and Findings.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 7, doi. 10.1177/002224299606000403
- By:
- Publication type:
- Article