Works matching IS 00222429 AND DT 1996 AND VI 60 AND IP 2

Results: 12

Mrs. Cage.

Published in:

1996

By:

Holbrook, Morris B.

Publication type:

Book Review

Jihad vs. McWorld.

Published in:

1996

By:

Noonan, Patrick S.

Publication type:

Book Review

How Culture Works.

Published in:

1996

By:

Graham, John L.

Publication type:

Book Review

Marketing Literature Review.

Published in:

1996

By:

Leonard, Myron

Publication type:

Abstract

Marketing Controls and Dysfunctional Employee Behaviors: A Test of Traditional and Contingency Theory Postulates.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 105, doi. 10.1177/002224299606000208

By:

Ramaswami, Sridhar N.

Publication type:

Article

Price Search in the Retail Grocery Market.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 91, doi. 10.1177/002224299606000207

By:

Urbany, Joel E.;
Dickson, Peter A.;
Kalapurakal, Rosemary

Publication type:

Article

What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 81, doi. 10.1177/002224299606000206

By:

Hui, Michael K.;
Tse, David K.

Publication type:

Article

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 67, doi. 10.1177/002224299606000205

By:

Spangenberg, Eric A.;
Crowley, Ayn E.;
Henderson, Pamela W.

Publication type:

Article

Impact of Salesperson Attraction on Sales Managers' Attributions and Feedback.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 47, doi. 10.1177/002224299606000204

By:

DeCarlo, Thomas E.;
Leigh, Thomas W.

Publication type:

Article

The Behavioral Consequences of Service Quality.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 31, doi. 10.1177/002224299606000203

By:

Zeithaml, Valarie A.;
Berry, Leonard L.;
Parasuraman, A.

Publication type:

Article

Promotional Elasticities and Category Characteristics.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 17, doi. 10.1177/002224299606000202

By:

Narasimhan, Chakravarthi;
Neslin, Scott A.;
Sen, Subrata K.

Publication type:

Article

The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 1, doi. 10.1177/002224299606000201

By:

Pollay, Richard W.;
Siddarth, S.;
Siegel, Michael;
Haddix, Anne;
Merritt, Robert K.;
Giovino, Gary A.;
Eriksen, Michael P.

Publication type:

Article