Ethics in Marketing/Practical Business Ethics.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1996 AND VI 60 AND IP 1
Results: 11
1
2
The End of the Nation State: The Rise of Regional Economies.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 89, doi. 10.1177/002224299606000108
- By:
- Publication type:
- Article
4
Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 73, doi. 10.1177/002224299606000107
- By:
- Publication type:
- Article
5
National Culture and New Product Development: An Integrative Review.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 61, doi. 10.1177/002224299606000106
- By:
- Publication type:
- Article
6
Premarket Forecasting of Really-New Products.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 47, doi. 10.1177/002224299606000105
- By:
- Publication type:
- Article
7
Advertising Strategies to Increase Usage Frequency.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 31, doi. 10.1177/002224299606000104
- By:
- Publication type:
- Article
8
Price Discrimination Using In-Store Merchandising.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 17, doi. 10.1177/002224299606000103
- By:
- Publication type:
- Article
9
Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing.
- Published in:
- 1996
- By:
- Publication type:
- Editorial
10
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 1, doi. 10.1177/002224299606000101
- By:
- Publication type:
- Article
11
From the Editor.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 1
- By:
- Publication type:
- Article