Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1995 AND VI 59 AND IP 4
Results: 10
1
2
Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
Book reviews.
- Published in:
- 1995
- Publication type:
- Book Review
4
The relationship between retail price promotions and regular price purchases.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 83, doi. 10.1177/002224299505900407
- By:
- Publication type:
- Article
5
Influence strategies in buying centers.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 71, doi. 10.1177/002224299505900406
- By:
- Publication type:
- Article
6
The relationship between cartoon trade character recognition and attitude toward product category...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 58, doi. 10.1177/002224299505900405
- By:
- Publication type:
- Article
7
Understanding the bond of identification: An investigation of its correlates among art museum...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 46, doi. 10.1177/002224299505900404
- By:
- Publication type:
- Article
8
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 34, doi. 10.1177/002224299505900403
- By:
- Publication type:
- Article
9
Order of entry and business performance: An empirical synthesis and reexamination.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 17, doi. 10.1177/002224299505900402
- By:
- Publication type:
- Article
10
Entry strategy and long-term performance: Conceptualization and empirical examination.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 4, p. 1, doi. 10.1177/002224299505900401
- By:
- Publication type:
- Article