Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1995 AND VI 59 AND IP 3
Results: 10
1
2
Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
Book Reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
4
Seeking the ideal form: Product design and consumer response.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 16, doi. 10.1177/002224299505900302
- By:
- Publication type:
- Article
5
Do trade shows pay off?
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 75, doi. 10.1177/002224299505900307
- By:
- Publication type:
- Article
6
Market orientation and the learning organization.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 63, doi. 10.1177/002224299505900306
- By:
- Publication type:
- Article
7
New product announcement signals and incumbent reactions.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
- By:
- Publication type:
- Article
8
The economic worth of celebrity endorsers: An event study analysis.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 56, doi. 10.1177/002224299505900305
- By:
- Publication type:
- Article
9
Vendor consideration and switching behavior for buyers in high-technology markets.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 30, doi. 10.1177/002224299505900303
- By:
- Publication type:
- Article
10
A framework for entry deterrence strategy: The competitive environment, choices, and consequences.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 44, doi. 10.1177/002224299505900304
- By:
- Publication type:
- Article