Product-Country Images: Impact and Role in International Marketing.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1995 AND VI 59 AND IP 2
Results: 11
1
2
Great Advertising Campaigns: Goals and Accomplishments.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today, and Tomorrow.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
4
Marketing literature review.
- Published in:
- 1995
- By:
- Publication type:
- Bibliography
5
Going to extremes: Managing service encounters and assessing provider performance.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 83, doi. 10.1177/002224299505900207
- By:
- Publication type:
- Article
6
Customer switching behavior in service industries: An exploratory study.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 71, doi. 10.1177/002224299505900206
- By:
- Publication type:
- Article
7
Return on quality (ROQ): Making service quality financially accountable.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 58, doi. 10.1177/002224299505900205
- By:
- Publication type:
- Article
8
Exonerating unethical marketing behaviors: A diagnostic framework.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 43, doi. 10.1177/002224299505900204
- By:
- Publication type:
- Article
9
Can repeating an advertisement more frequently than the competition affect brand preference in...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 32, doi. 10.1177/002224299505900203
- By:
- Publication type:
- Article
10
Inducing multiline salespeople to adopt house brands.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 16, doi. 10.1177/002224299505900202
- By:
- Publication type:
- Article
11
The comparative advantage theory of competition.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 1, doi. 10.1177/002224299505900201
- By:
- Publication type:
- Article