Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1995 AND VI 59 AND IP 1
Results: 9
1
2
Book reviews.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
The structure of commitment in exchange.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 78, doi. 10.1177/002224299505900107
- By:
- Publication type:
- Article
4
Stock market reactions to brand extension announcements: The effects of brand attitude and...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 63, doi. 10.1177/002224299505900106
- By:
- Publication type:
- Article
5
Organizing for effective new product development: The moderating role of product innovativeness.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 48, doi. 10.1177/002224299505900105
- By:
- Publication type:
- Article
6
The evolution of first amendment protection for commercial speech.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 38, doi. 10.1177/002224299505900104
- By:
- Publication type:
- Article
7
Software piracy: Estimation of lost sales and the impact on software diffusion.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 29, doi. 10.1177/002224299505900103
- By:
- Publication type:
- Article
8
Consumer trade-offs and the evaluation of services.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 17, doi. 10.1177/002224299505900102
- By:
- Publication type:
- Article
9
Long-term manufacturer-supplier relationships: Do they pay off for supplier firms?
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 1, doi. 10.1177/002224299505900101
- By:
- Publication type:
- Article