New and Improved: The Story of Mass Marketing in America.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1994 AND VI 58 AND IP 3
Results: 12
1
2
Total Global Strategy: Managing for Worldwide Competitive Advantage.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
The Handbook for Focus Group Research.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
The Psychology of Judgment and Decision Making.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
6
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 97, doi. 10.1177/002224299405800307
- By:
- Publication type:
- Article
7
The Interface Between Competitive Market Signaling and Antitrust Law.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 81, doi. 10.1177/002224299405800306
- By:
- Publication type:
- Article
8
National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 67, doi. 10.1177/002224299405800305
- By:
- Publication type:
- Article
9
Customer Satisfaction, Market Share, and Profitability: Findings From Sweden.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 53, doi. 10.1177/002224299405800304
- By:
- Publication type:
- Article
10
Learning Orientation, Working Smart, and Effective Selling.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 39, doi. 10.1177/002224299405800303
- By:
- Publication type:
- Article
11
The Commitment-Trust Theory of Relationship Marketing.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 20, doi. 10.1177/002224299405800302
- By:
- Publication type:
- Article
12
Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 1, doi. 10.1177/002224299405800301
- By:
- Publication type:
- Article