Read All About It! The Corporate Takeover of America's Newspapers.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1994 AND VI 58 AND IP 1
Results: 16
1
2
Marketing Exchange Transactions and Relationships.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
Structural Holes: The Social Structure of Competition.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
Marketing Literature Review.
- Published in:
- 1994
- By:
- Publication type:
- Bibliography
5
Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 132, doi. 10.1177/002224299405800111
- By:
- Publication type:
- Article
6
SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 125, doi. 10.1177/002224299405800110
- By:
- Publication type:
- Article
7
Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 111, doi. 10.1177/002224299405800109
- By:
- Publication type:
- Article
8
Avoiding Misuse of New Information Technologies: Legal and Societal Considerations.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 98, doi. 10.1177/002224299405800108
- By:
- Publication type:
- Article
9
Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 86, doi. 10.1177/002224299405800107
- By:
- Publication type:
- Article
10
Interorganizational Governance in Marketing Channels.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 71, doi. 10.1177/002224299405800106
- By:
- Publication type:
- Article
11
Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 56, doi. 10.1177/002224299405800105
- By:
- Publication type:
- Article
12
Does Competitive Environment Moderate the Market Orientation- Performance Relationship?
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 46, doi. 10.1177/002224299405800104
- By:
- Publication type:
- Article
13
Market Information Processing and Organizational Learning.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 35, doi. 10.1177/002224299405800103
- By:
- Publication type:
- Article
14
Contextual and Temporal Components of Reference Price.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 22, doi. 10.1177/002224299405800102
- By:
- Publication type:
- Article
15
Ethical Marketing Decisions: The Higher Road.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
16
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 1, doi. 10.1177/002224299405800101
- By:
- Publication type:
- Article