Works matching IS 00222429 AND DT 1993 AND VI 57 AND IP 3
Results: 17
Book reviews.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 120
- By:
- Publication type:
- Article
Book reviews.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Book reviews.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Book reviews.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 119
- By:
- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 118
- By:
- Publication type:
- Article
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 117
- By:
- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 116
- By:
- Publication type:
- Article
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 115
- By:
- Publication type:
- Article
Here's the beef: factors, determinants, and segments in consumer criticism of advertising.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 99, doi. 10.2307/1251857
- By:
- Publication type:
- Article
The winning number: Consumer perceptions of alpha-numeric brand names.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 85, doi. 10.2307/1251856
- By:
- Publication type:
- Article
Diluting brand beliefs: When do brand extensions have a negative impact?
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 71, doi. 10.2307/1251855
- By:
- Publication type:
- Article
Market orientation: Antecedents and consequences.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 53, doi. 10.2307/1251854
- By:
- Publication type:
- Article
Assessing the impact of competitive entry on market expansion and incumbent sales.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 39, doi. 10.2307/1251853
- By:
- Publication type:
- Article
Service firms' international entry-mode choice: A modified transaction-cost analysis approach.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 19, doi. 10.2307/1251852
- By:
- Publication type:
- Article
An analysis of the market share-profitability relationship.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 1, doi. 10.2307/1251851
- By:
- Publication type:
- Article