Works matching IS 00222429 AND DT 1993 AND VI 57 AND IP 3

Results: 17

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Vanarsdale, Lynne A.

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Blair, Edward

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Buzas, Thomas E.

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Firat, A. Fuat

Publication type:

Book Review

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 120

By:

Werner, Ray O.;
Reid, Brad;
Axe, Franklin J.

Publication type:

Article

REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 119

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 118

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 117

By:

Werner, Ray O.;
Tower, C. Burke;
Reid, Brad

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 116

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 115

By:

Werner, Ray O.;
Kirk-Duggan, Michael A.;
Griffiths, L. C.

Publication type:

Article

Here's the beef: factors, determinants, and segments in consumer criticism of advertising.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 99, doi. 10.2307/1251857

By:

Pollay, Richard W.;
Mittal, Banwari

Publication type:

Article

The winning number: Consumer perceptions of alpha-numeric brand names.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 85, doi. 10.2307/1251856

By:

Pavia, Teresa M.;
Costa, Janeen Arnold

Publication type:

Article

Diluting brand beliefs: When do brand extensions have a negative impact?

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 71, doi. 10.2307/1251855

By:

Loken, Barbara;
John, Deborah Roedder

Publication type:

Article

Market orientation: Antecedents and consequences.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 53, doi. 10.2307/1251854

By:

Jaworski, Bernard J.;
Kohli, Ajay K.

Publication type:

Article

Assessing the impact of competitive entry on market expansion and incumbent sales.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 39, doi. 10.2307/1251853

By:

Mahajan, Vijay;
Sharma, Subhash;
Buzzell, Robert D.

Publication type:

Article

Service firms' international entry-mode choice: A modified transaction-cost analysis approach.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 19, doi. 10.2307/1251852

By:

Erramilli, M. Krishna;
Rao, C. P.

Publication type:

Article

An analysis of the market share-profitability relationship.

Published in:

Journal of Marketing, 1993, v. 57, n. 3, p. 1, doi. 10.2307/1251851

By:

Szymanski, David M.;
Bharadwaj, Sundar G.;
Varadarajan, P. Rajan

Publication type:

Article