Works matching IS 00222429 AND DT 1993 AND VI 57 AND IP 2
Results: 17
Theoretical modeling in marketing.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 92, doi. 10.1177/002224299305700207
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- Article
The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace.
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- 1993
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- Publication type:
- Book Review
Honoring the Customer: Marketing and Selling to the Japanese.
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- 1993
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- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 107
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- Article
Organizing successful co-marketing alliances.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 32, doi. 10.1177/002224299305700203
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- Article
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 114
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- Article
Marketing Your Clinical Practice.
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- 1993
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- Publication type:
- Book Review
Objectivity in marketing theory and research.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 76, doi. 10.1177/002224299305700206
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- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 111
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- Article
REGULATION OF PRICE COMPETITION.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 111
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- Article
REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 112
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- Article
Identifying global and culture-specific dimensions of humor in advertising: A multinational...
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- Journal of Marketing, 1993, v. 57, n. 2, p. 64, doi. 10.1177/002224299305700205
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- Article
Premarket forecasting for new consumer durable goods: Modeling categorization, elimination, and...
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- Journal of Marketing, 1993, v. 57, n. 2, p. 47, doi. 10.1177/002224299305700204
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- Article
REGULATION OF INTELLECTUAL PROPERTY.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 113
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- Article
Boundary role ambiguity: Facets, determinants, and impacts.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 11, doi. 10.1177/002224299305700202
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- Article
The exercise of interfirm power and its repercussions in U.S.-Japanese channel relationships.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 1, doi. 10.1177/002224299305700201
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- Article
REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 110
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- Publication type:
- Article