Works matching IS 00222429 AND DT 1993 AND VI 57 AND IP 2

Results: 17

The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace.

Published in:

1993

By:

Zinkhan, George M.;
Hawes, Douglass K.

Publication type:

Book Review

Marketing Your Clinical Practice.

Published in:

1993

By:

Zinkhan, George M.;
Chelly, Jacques E.

Publication type:

Book Review

Honoring the Customer: Marketing and Selling to the Japanese.

Published in:

1993

By:

Zinkhan, George M.;
Czinkota, Michael R.

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 107

By:

Werner, Ray O.;
Griffiths, L.C.;
Kirk-Duggan, Michael A.

Publication type:

Article

Theoretical modeling in marketing.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 92, doi. 10.1177/002224299305700207

By:

Moorthy, K. Sridhar

Publication type:

Article

Objectivity in marketing theory and research.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 76, doi. 10.1177/002224299305700206

By:

Hunt, Shelby D.

Publication type:

Article

Identifying global and culture-specific dimensions of humor in advertising: A multinational...

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 64, doi. 10.1177/002224299305700205

By:

Alden, Dana L.;
Hoyer, Wayne D.;
Chol Lee

Publication type:

Article

Premarket forecasting for new consumer durable goods: Modeling categorization, elimination, and...

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 47, doi. 10.1177/002224299305700204

By:

Urban, Glen L.;
Hulland, John S.;
Weinberg, Bruce D.

Publication type:

Article

Organizing successful co-marketing alliances.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 32, doi. 10.1177/002224299305700203

By:

Bucklin, Louis P.;
Sengupta, Sanjit

Publication type:

Article

Boundary role ambiguity: Facets, determinants, and impacts.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 11, doi. 10.1177/002224299305700202

By:

Singh, Jagdip

Publication type:

Article

The exercise of interfirm power and its repercussions in U.S.-Japanese channel relationships.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 1, doi. 10.1177/002224299305700201

By:

Johnson, Jean L.;
Sakano, Tomoaki;
Cote, Joseph A.;
Onzo, Naoto

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 114

By:

Werner, Ray O.;
Axe, Franklin J.;
Kirk-Duggan, Michael A.

Publication type:

Article

REGULATION OF INTELLECTUAL PROPERTY.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 113

By:

Werner, Ray O.;
Kirk-Duggan, Michael A.

Publication type:

Article

REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 112

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 111

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 111

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 110

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article