Works matching IS 00222429 AND DT 1992 AND VI 56 AND IP 1

Results: 18

The Battle for Your Mind/Marketing Warfare/Bottom-Up Marketing.

Published in:

1992

By:

Scammon, Debra L.;
Zinkhan, George M.

Publication type:

Book Review

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information.

Published in:

1992

By:

DeMaris, Robert;
Zinkhan, George M.

Publication type:

Book Review

Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s.

Published in:

1992

By:

Churchill, Verne B.;
Zinkhan, George M.

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 97

By:

Werner, Ray O.;
Griffiths, L.C.;
Kirk-Duggan, Michael K.

Publication type:

Article

A Market Expansion Ability Approach to Identify Potential Exporters.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 84, doi. 10.2307/1252134

By:

Yang, Yoo S.;
Leone, Robert P.;
Alden, Dana L.

Publication type:

Article

Toward a General Theory of Competitive Rationality.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 69, doi. 10.2307/1252133

By:

Dickson, Peter Reid

Publication type:

Article

Cognitive Moral Development and Marketing.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 55, doi. 10.2307/1252132

By:

Goolsby, Jerry R.;
Hunt, Shelby D.

Publication type:

Article

Conflict Resolution Processes in Contractual Channels of Distribution.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 38, doi. 10.2307/1252131

By:

Dant, Rajiv P.;
Schul, Patrick L.

Publication type:

Article

Perceived Age and Attractiveness of Models in Cigarette Advertisements.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 22, doi. 10.2307/1252130

By:

Mazis, Michael B.;
Jones Ringold, Debra;
Perry, Elgin S.;
Denman, Daniel W.

Publication type:

Article

A National Customer Satisfaction Barometer: The Swedish Experience.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 6, doi. 10.2307/1252129

By:

Fornell, Claes

Publication type:

Article

Procedural and Miscellaneous Developments.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 105

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

Regulation of Intellectual Property.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 103

By:

Werner, Ray O.;
Kirk-Duggan, Michael K.

Publication type:

Article

Regulation of Advertising and Promotional Methods.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 102

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 101

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 100

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 99

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article

From the American Marketing Association: Journal of Marketing Editorial Policy.

Published in:: Journal of Marketing, 1992, v. 56, n. 1, p. 4, doi. 10.1177/002224299205600102
Publication type:: Article

From the Editor.

Published in:

Journal of Marketing, 1992, v. 56, n. 1, p. 1, doi. 10.1177/002224299205600101

By:

Kinnear, Thomas C.

Publication type:

Article