Works matching IS 00222429 AND DT 1990 AND VI 54 AND IP 3

Results: 15

Book reviews.

Published in:

1990

By:

Jaworski, Bernard J.;
Armstrong, J. Scott

Publication type:

Book Review

Book Reviews.

Published in:

1990

By:

Jaworski, Bernard J.;
Czinkota, Michael

Publication type:

Book Review

Book reviews.

Published in:

1990

By:

Jaworski, Bernard J.;
Moorman, Christine

Publication type:

Book Review

Regulation of Unfair Advertising.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 97

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

Regulation of Channels of Distribution.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 97

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

Regulation of Price Competition.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 97

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

Regulation of product characteristics.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 93

By:

Werner, Ray O.;
Nicholas, Nick L.

Publication type:

Article

Regulation of Monopolistic Methods.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 92

By:

Werner, Ray O.;
Kirk-Duggan, Michael A.

Publication type:

Article

Double jeopardy revisited.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 82, doi. 10.1177/002224299005400307

By:

Ehrenberg, Andrew S. C.;
Goodhardt, Gerald J.;
Barwise, T. Patrick

Publication type:

Article

Relationship quality in services selling: An interpersonal influence perspective.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 68, doi. 10.1177/002224299005400306

By:

Crosby, Lawrence A.;
Evans, Kenneth A.;
Cowles, Deborah

Publication type:

Article

Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility ...

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 54, doi. 10.1177/002224299005400305

By:

Lichtenstein, Donald R.;
Netemeyer, Richard G.;
Burton, Scot

Publication type:

Article

The price knowledge and search of supermarket shoppers.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 42, doi. 10.1177/002224299005400304

By:

Dickson, Peter R.;
Sawyer, Alan G.

Publication type:

Article

Effects of alternative types of influence strategies under different channel dependence structures.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 30, doi. 10.1177/002224299005400303

By:

Keith, Janet E.;
Jackson Jr., Donald W.;
Crosby, Lawrence A.

Publication type:

Article

Advertising's effect on the product evolutionary cycle.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 16, doi. 10.1177/002224299005400302

By:

Holak, Susan L.;
Tang, Y. Edwin

Publication type:

Article

Truth in marketing theory and research.

Published in:

Journal of Marketing, 1990, v. 54, n. 3, p. 1, doi. 10.1177/002224299005400301

By:

Hunt, Shelby D.

Publication type:

Article