Works matching IS 00222429 AND DT 1990 AND VI 54 AND IP 2
1
- Journal of Marketing, 1990, v. 54, n. 2, p. 98
- Werner, Ray O.;
- Axe, Franklin J.
- Article
2
- Journal of Marketing, 1990, v. 54, n. 2, p. 97
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1990, v. 54, n. 2, p. 96
- Werner, Ray O.;
- Reid, Brad
- Article
4
- Journal of Marketing, 1990, v. 54, n. 2, p. 96
- Werner, Ray O.;
- Tower, C. Burk
- Article
5
- Journal of Marketing, 1990, v. 54, n. 2, p. 95
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
6
- Journal of Marketing, 1990, v. 54, n. 2, p. 93
- Werner, Ray O.;
- Nicholas, Nick L.;
- Kirk-Duggan, Michael A.;
- Griffiths, L. C.
- Article
8
- 1990
- Jaworski, Bernard J.;
- Samli, A. Coskun
- Book Review
9
- 1990
- Jaworski, Bernard J.;
- Armstrong, Scon
- Book Review
10
- 1990
- Skipper, Robert;
- Hyman, Michael R.
- Editorial
11
- 1990
- Sterrett, S. Martin;
- Smith, Daniel C.
- Editorial
12
- Journal of Marketing, 1990, v. 54, n. 2, p. 69, doi. 10.1177/002224299005400206
- Article
13
- Journal of Marketing, 1990, v. 54, n. 2, p. 57, doi. 10.1177/002224299005400205
- Balasubramanian, Siva K.;
- Kumar, V.
- Article
14
- Journal of Marketing, 1990, v. 54, n. 2, p. 46, doi. 10.1177/002224299005400204
- Article
15
- Journal of Marketing, 1990, v. 54, n. 2, p. 34, doi. 10.1177/002224299005400203
- Teltis, Gerard J.;
- Gaeth, Gary J.
- Article
16
- Journal of Marketing, 1990, v. 54, n. 2, p. 19, doi. 10.1177/002224299005400202
- Article
17
- Journal of Marketing, 1990, v. 54, n. 2, p. 1, doi. 10.1177/002224299005400201
- Kohli, Ajay K.;
- Jaworski, Bernard J.
- Article