Works matching IS 00222429 AND DT 1990 AND VI 54 AND IP 1
1
- Journal of Marketing, 1990, v. 54, n. 1, p. 119
- Werner, Ray O.;
- Axe, Franklin J.
- Article
2
- Journal of Marketing, 1990, v. 54, n. 1, p. 118
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1990, v. 54, n. 1, p. 118
- Werner, Ray O.;
- Reid, Brad
- Article
4
- Journal of Marketing, 1990, v. 54, n. 1, p. 117
- Werner, Ray O.;
- Tower, C. Burk;
- Reid, Brad
- Article
5
- Journal of Marketing, 1990, v. 54, n. 1, p. 115
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
6
- Journal of Marketing, 1990, v. 54, n. 1, p. 114
- Werner, Ray O.;
- Griffiths, L. C.;
- Kirk-Duggan, Michael A.
- Article
7
- Journal of Marketing, 1990, v. 54, n. 1, p. 102, doi. 10.1177/002224299005400107
- Brian Jones, D. C.;
- Monieson, David D.
- Article
8
- Journal of Marketing, 1990, v. 54, n. 1, p. 85, doi. 10.1177/002224299005400106
- Lusch, Robert F.;
- Serpkenci, Ray R.
- Article
9
- Journal of Marketing, 1990, v. 54, n. 1, p. 71, doi. 10.1177/002224299005400105
- Bitner, Mary Jo;
- Booms, Bernard H.;
- Tetreault, Mary Stanfield
- Article
10
- Journal of Marketing, 1990, v. 54, n. 1, p. 59, doi. 10.1177/002224299005400104
- Article
11
- Journal of Marketing, 1990, v. 54, n. 1, p. 42, doi. 10.1177/002224299005400103
- Anderson, James C.;
- Narus, James A.
- Article
12
- Journal of Marketing, 1990, v. 54, n. 1, p. 27, doi. 10.1177/002224299005400102
- Aaker, David A.;
- Keller, Kevin Lane
- Article
13
- Journal of Marketing, 1990, v. 54, n. 1, p. 1, doi. 10.1177/002224299005400101
- Mahajan, Vijay;
- Muller, Eitan;
- Bass, Frank M.
- Article
15
- 1990
- Hills, Gerald E.;
- Hertzman, Lee;
- Mohan-Neill, Sumaria;
- Younkin, Neil
- Book Review