Works matching IS 00222429 AND DT 1988 AND VI 52 AND IP 4
1
- Journal of Marketing, 1988, v. 52, n. 4, p. 110
- Article
2
- Journal of Marketing, 1988, v. 52, n. 4, p. 108
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1988, v. 52, n. 4, p. 108
- Werner, Ray O.;
- Reid, Brad
- Article
4
- Journal of Marketing, 1988, v. 52, n. 4, p. 107
- Werner, Ray O.;
- Tower, C. Burk;
- Reid, Brad
- Article
5
- Journal of Marketing, 1988, v. 52, n. 4, p. 106
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
6
- 1988
- Bernard J. Jaworski;
- Armstrong, J. Scott
- Book Review
7
- 1988
- Bernard J. Jaworski;
- Chapman, Randall G.
- Book Review
8
- 1988
- Bernard J. Jaworski;
- Robles, Fernando;
- El-Ansary, Adel
- Book Review
10
- Journal of Marketing, 1988, v. 52, n. 4, p. 104
- Werner, Ray O.;
- Griffiths, L. C.;
- Kirk-Duggan, Michael A.
- Article
11
- Journal of Marketing, 1988, v. 52, n. 4, p. 96, doi. 10.1177/002224298805200409
- Fraser, Cynthia;
- Hite, Robert E.
- Article
12
- Journal of Marketing, 1988, v. 52, n. 4, p. 81, doi. 10.1177/002224298805200408
- Tse, David K.;
- Lee, Kam-hon;
- Vertinsky, IIan;
- Wehrung, Donald A.
- Article
13
- Journal of Marketing, 1988, v. 52, n. 4, p. 68, doi. 10.1177/002224298805200407
- Article
14
- Journal of Marketing, 1988, v. 52, n. 4, p. 52, doi. 10.1177/002224298805200406
- Frazier, Gary L.;
- Spekman, Robert E.;
- O'neal, Charles R.
- Article
15
- Journal of Marketing, 1988, v. 52, n. 4, p. 48
- Webster Jr., Frederick E.
- Article
16
- Journal of Marketing, 1988, v. 52, n. 4, p. 42, doi. 10.1177/002224298805200404
- Article
17
- Journal of Marketing, 1988, v. 52, n. 4, p. 32, doi. 10.1177/002224298805200403
- Article
18
- Journal of Marketing, 1988, v. 52, n. 4, p. 26, doi. 10.1177/002224298805200402
- Churchill Jr., Gilbert A.
- Article
19
- Journal of Marketing, 1988, v. 52, n. 4, p. 1, doi. 10.1177/002224298805200401
- Article