Works matching IS 00222429 AND DT 1988 AND VI 52 AND IP 1
1
- Journal of Marketing, 1988, v. 52, n. 1, p. 127
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
2
- 1988
- Jaworski, Bernard J.;
- Lusch, Robert F.;
- Harvey, Michael
- Book Review
3
- Journal of Marketing, 1988, v. 52, n. 1, p. 131
- Cohen, Dorothy;
- Werner, Ray O.
- Article
4
- Journal of Marketing, 1988, v. 52, n. 1, p. 129
- Werner, Ray O.;
- Reid, Brad
- Article
5
- Journal of Marketing, 1988, v. 52, n. 1, p. 128
- Werner, Ray O.;
- Tower, C. Burk
- Article
6
- Journal of Marketing, 1988, v. 52, n. 1, p. 131
- Article
7
- 1988
- Jaworski, Bernard J.;
- Lusch, Robert F.;
- Crosby, Lawrence A.
- Book Review
8
- 1988
- Jaworski, Bernard J.;
- Lusch, Robert F.;
- George, William R.
- Book Review
9
- Journal of Marketing, 1988, v. 52, n. 1, p. 126
- Werner, Ray O.;
- Griffiths, L. C.
- Article
10
- Journal of Marketing, 1988, v. 52, n. 1, p. 36, doi. 10.1177/002224298805200104
- Curry, David J.;
- Riesz, Peter C.
- Article
11
- Journal of Marketing, 1988, v. 52, n. 1, p. 93, doi. 10.1177/002224298805200108
- Article
12
- Journal of Marketing, 1988, v. 52, n. 1, p. 78, doi. 10.1177/002224298805200107
- Cron, William L.;
- Dubinsky, Alan J.;
- Michaels, Ronald E.
- Article
13
- Journal of Marketing, 1988, v. 52, n. 1, p. 64, doi. 10.1177/002224298805200106
- Article
14
- Journal of Marketing, 1988, v. 52, n. 1, p. 52, doi. 10.1177/002224298805200105
- Butaney, Gui;
- Wortzel, Lawrence H.
- Article
15
- Journal of Marketing, 1988, v. 52, n. 1, p. 108, doi. 10.1177/002224298805200109
- Article
16
- Journal of Marketing, 1988, v. 52, n. 1, p. 20, doi. 10.1177/002224298805200103
- Heide, Jan B.;
- John, George
- Article
17
- Journal of Marketing, 1988, v. 52, n. 1, p. 4, doi. 10.1177/002224298805200102
- Hutt, Michael D.;
- Reingen, Peter H.;
- Ronchetto Jr., John R.
- Article