Works matching IS 00222429 AND DT 1987 AND VI 51 AND IP 1

Results: 19

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 114

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

UNITED STATES SUPREME COURT DISPOSITION OF APPEALS.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 117

By:

Werner, Ray O.

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 116

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 113

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 111

By:

Werner, Ray O.;
Tower, C. Burk;
Reid, Brad

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 110

By:

Werner, Ray O.;
Nicholas, Nick L.

Publication type:

Article

Marketing Theory.

Published in:

1987

By:

Lusch, Robert F.;
Zinn, Walter

Publication type:

Book Review

MILITARY MARKETING WARFARE: A COMPARATIVE REVIEW OF THE USE OF COMBATIVE PHILOSOPHIES AND TERMINOLOGY.

Published in:

1987

By:

Lusch, Robert F.;
Garsombke, Thomas W.

Publication type:

Book Review

Diagnostic Marketing.

Published in:

1987

By:

Lusch, Robert F.;
Sibley, Stanley O.

Publication type:

Book Review

Marketing Literature Review.

Published in:

1987

By:

Speck, Paul S.

Publication type:

Abstract

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 44, doi. 10.2307/1251143

By:

Robin, Donald P.;
Reidenbach, R. Eric

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 109

By:

Werner, Ray O.;
Griffiths, L. C.;
KirkDuggan, Michael A.

Publication type:

Article

The Market Maven: A Diffuser of Marketplace Information.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 83, doi. 10.2307/1251146

By:

Feick, Lawrence F.;
Price, Linda L.

Publication type:

Article

International Market Entry and Expansion via Independent or Integrated Channels of Distribution.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 71, doi. 10.2307/1251145

By:

Anderson, Erin;
Coughlan, Anne T.

Publication type:

Article

Transferability of Preference Models Across Segments and Geographic Areas.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 59, doi. 10.2307/1251144

By:

Umesh, U. N.

Publication type:

Article

Service Positioning Through Structural Change.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 34, doi. 10.2307/1251142

By:

Shostack, G. Lynn

Publication type:

Article

People as Products: Analysis of a Complex Marketing Exchange.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 98, doi. 10.2307/1251147

By:

Hirschman, Elizabeth C.

Publication type:

Article

Cognitive Relativism and the Practice of Marketing Science.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 20, doi. 10.2307/1251141

By:

Muncy, James A.;
Fisk, Raymond P.

Publication type:

Article

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.

Published in:

Journal of Marketing, 1987, v. 51, n. 1, p. 1, doi. 10.2307/1251140

By:

Ruekert, Robert W.;
Walker Jr., Orville C.

Publication type:

Article