Works matching IS 00222429 AND DT 1984 AND VI 48 AND IP 2
1
- Journal of Marketing, 1984, v. 48, n. 2, p. 85
- Werner, Ray O.;
- Axe, Franklin J.
- Article
2
- Journal of Marketing, 1984, v. 48, n. 2, p. 82
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1984, v. 48, n. 2, p. 81
- Werner, Ray O.;
- Scammon, Debra
- Article
4
- Journal of Marketing, 1984, v. 48, n. 2, p. 80
- Werner, Ray O.;
- Katz, Benjamin J.
- Article
5
- 1984
- Nielsen, Richard P.;
- Hollander, Stanley C.
- Book Review
6
- 1984
- Hollander, Stanley C.;
- Coe, Barbara
- Book Review
8
- Journal of Marketing, 1984, v. 48, n. 2, p. 78
- Werner, Ray O.;
- Duggan, Michael A.;
- Griffiths, L. C.
- Article
9
- Journal of Marketing, 1984, v. 48, n. 2, p. 68, doi. 10.1177/002224298404800206
- Fern, Edward F.;
- Brown, James R.
- Article
10
- Journal of Marketing, 1984, v. 48, n. 2, p. 54, doi. 10.1177/002224298404800205
- Scott, Jerome E.;
- Keiser, Stephen K.
- Article
11
- Journal of Marketing, 1984, v. 48, n. 2, p. 46, doi. 10.1177/002224298404800204
- Zeithaml, Carl P.;
- Zeithaml, Valarie A.
- Article
12
- Journal of Marketing, 1984, v. 48, n. 2, p. 32, doi. 10.1177/002224298404800203
- Srivastava, Rajendra K.;
- Alpert, Mark I.;
- Shocker, Alian D.
- Article
13
- Journal of Marketing, 1984, v. 48, n. 2, p. 11, doi. 10.1177/002224298404800202
- Wilkie, William L.;
- McNeill, Dennis L.;
- Mazis, Michael B.
- Article