Works matching IS 00222429 AND DT 1984 AND VI 48 AND IP 1
1
- Journal of Marketing, 1984, v. 48, n. 1, p. 124
- Werner, Ray O.;
- Axe, Franklin J.
- Article
2
- Journal of Marketing, 1984, v. 48, n. 1, p. 123
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1984, v. 48, n. 1, p. 122
- Werner, Ray O.;
- Scammon, Debra
- Article
4
- Journal of Marketing, 1984, v. 48, n. 1, p. 121
- Werner, Ray O.;
- Tower, C. Burke;
- Scammon, Debra
- Article
5
- Journal of Marketing, 1984, v. 48, n. 1, p. 120
- Werner, Ray O.;
- Katz, Benjamin J.
- Article
6
- 1984
- Hollander, Stanley C.;
- Gable, Myron
- Book Review
7
- 1984
- Hollander, Stanley C.;
- Fisk, Raymond P.
- Book Review
8
- 1984
- Hollander, Stanley C.;
- Forbers, J. D.
- Book Review
10
- Journal of Marketing, 1984, v. 48, n. 1, p. 117
- Werner, Ray O.;
- Griffiths, L. C.;
- Duggan, Michael A.
- Article
11
- Journal of Marketing, 1984, v. 48, n. 1, p. 110, doi. 10.1177/002224298404800112
- Swan, John E.;
- Rink, David R.;
- Kiser, G. E.;
- Martin, Warren S.
- Article
12
- Journal of Marketing, 1984, v. 48, n. 1, p. 101, doi. 10.1177/002224298404800111
- Wyner, Gordon A.;
- Benedetti, Lois H.;
- Trapp, Bart M.
- Article
13
- Journal of Marketing, 1984, v. 48, n. 1, p. 94, doi. 10.1177/002224298404800110
- Caballero, Marjorie J.;
- Pride, William M.
- Article
14
- Journal of Marketing, 1984, v. 48, n. 1, p. 84, doi. 10.1177/002224298404800109
- Soldow, Gary F.;
- Thomas, Gloria Penn
- Article
15
- Journal of Marketing, 1984, v. 48, n. 1, p. 75, doi. 10.1177/002224298404800108
- McEnally, Martha R.;
- Hawes, Jon M.
- Article
16
- Journal of Marketing, 1984, v. 48, n. 1, p. 68, doi. 10.1177/002224298404800107
- Huff, David L.;
- Rust, Roland T.
- Article
17
- Journal of Marketing, 1984, v. 48, n. 1, p. 62, doi. 10.1177/002224298404800106
- Holbrook, Morris B.;
- Holloway, Douglas V.
- Article
18
- Journal of Marketing, 1984, v. 48, n. 1, p. 46, doi. 10.1177/002224298404800104
- Lilien, Gary L.;
- Weinstein, David
- Article
19
- Journal of Marketing, 1984, v. 48, n. 1, p. 30, doi. 10.1177/002224298404800103
- Vyas, Niren;
- Woodside, Arch G.
- Article
20
- Journal of Marketing, 1984, v. 48, n. 1, p. 11, doi. 10.1177/002224298404800102
- Article
21
- Journal of Marketing, 1984, v. 48, n. 1, p. 54, doi. 10.1177/002224298404800105
- Prasad, V. Kanti;
- Casper, Wayne R.;
- Schieffer, Robert J.
- Article