Works matching IS 00222429 AND DT 1981 AND VI 45 AND IP 4
1
- Journal of Marketing, 1981, v. 45, n. 4, p. 154, doi. 10.2307/1251485
- Article
2
- Journal of Marketing, 1981, v. 45, n. 4, p. 137
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1981, v. 45, n. 4, p. 136
- Werner, Ray O.;
- Knapp, Robert W.
- Article
4
- Journal of Marketing, 1981, v. 45, n. 4, p. 135
- Werner, Ray O.;
- Tower, C. Burk
- Article
5
- Journal of Marketing, 1981, v. 45, n. 4, p. 150, doi. 10.2307/1251484
- Article
7
- 1981
- Gross, Walter;
- Self, Donald R.;
- Leonard, Myron;
- Michman, Ronald D.
- Abstract
8
- Journal of Marketing, 1981, v. 45, n. 4, p. 133
- Werner, Ray O.;
- Griffiths, L. C.;
- Duggan, Michael A.
- Article
9
- Journal of Marketing, 1981, v. 45, n. 4, p. 125, doi. 10.1177/002224298104500416
- Tellis, Gerard J.;
- Merle Crawford, C.
- Article
10
- Journal of Marketing, 1981, v. 45, n. 4, p. 116, doi. 10.1177/002224298104500415
- Article
11
- Journal of Marketing, 1981, v. 45, n. 4, p. 109, doi. 10.1177/002224298104500414
- Article
12
- Journal of Marketing, 1981, v. 45, n. 4, p. 97, doi. 10.1177/002224298104500413
- Thorelli, Hans B.;
- Burnett, Stephen C.
- Article
13
- Journal of Marketing, 1981, v. 45, n. 4, p. 91, doi. 10.1177/002224298104500412
- Article
14
- Journal of Marketing, 1981, v. 45, n. 4, p. 81, doi. 10.1177/002224298104500411
- Tigert, Douglas;
- Farivar, Behrooz
- Article
15
- Journal of Marketing, 1981, v. 45, n. 4, p. 76, doi. 10.1177/002224298104500410
- Qualls, William;
- Olshavsky, Richard W.;
- Michaels, Ronald E.
- Article
16
- Journal of Marketing, 1981, v. 45, n. 4, p. 68, doi. 10.1177/002224298104500409
- Harrell, Stephen C.;
- Taylor, Elmer D.
- Article
17
- Journal of Marketing, 1981, v. 45, n. 4, p. 60, doi. 10.1177/002224298104500408
- Article
18
- Journal of Marketing, 1981, v. 45, n. 4, p. 53, doi. 10.1177/002224298104500407
- Huff, David L.;
- Marajan, Vijay;
- Black, William C.
- Article
19
- Journal of Marketing, 1981, v. 45, n. 4, p. 39, doi. 10.1177/002224298104500406
- Larréché, Jean-claude;
- Srinivasan, V.
- Article
20
- Journal of Marketing, 1981, v. 45, n. 4, p. 38, doi. 10.2307/1251469
- Article
21
- Journal of Marketing, 1981, v. 45, n. 4, p. 30, doi. 10.1177/002224298104500404
- Eric Reidenbach, R.;
- Oliva, Terence A.
- Article
22
- Journal of Marketing, 1981, v. 45, n. 4, p. 24, doi. 10.1177/002224298104500403
- Little, John D. C.;
- Lodish, Leonard M.
- Article
23
- Journal of Marketing, 1981, v. 45, n. 4, p. 13, doi. 10.1177/002224298104500402
- Chakravarti, Dipankar;
- Mitchell, Andrew;
- Staelin, Richard
- Article