Works matching IS 00222429 AND DT 1979 AND VI 43 AND IP 2

Results: 20

6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 113

By:

Werner, Ray O.;
Hartman, George E.;
Cohen, Dorothy

Publication type:

Article

5.0 REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 111

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 109

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

3.0 REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 108

By:

Werner, Ray O.;
Tower, C. Burk;
Knapp, Robert W.

Publication type:

Article

2.0 REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 107

By:

Werner, Ray O.;
Katz, Benjamin J.;
Cohen, Dorothy

Publication type:

Article

PRACTICAL MARKETING AUDITS.

Published in:

1979

By:

Grashop, John F.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

STRATEGIC PLANNING AND POLICY.

Published in:

1979

By:

Bennett, Peter D.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

Marketing Abstracts.

Published in:

1979

By:

Gross, Walter;
Mertes, John E.

Publication type:

Abstract

Marketing Issues.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 115, doi. 10.1177/002224297904300212

By:

Coulson, John

Publication type:

Article

1.0 REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 105

By:

Werner, Ray O.;
Griffiths, L.C.

Publication type:

Article

THE EQUAL CREDIT OPPORTUNITY ACT: AN EVALUATION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 95, doi. 10.1177/002224297904300210

By:

Nevin, John R.;
Churchill Jr., Gilbert A.

Publication type:

Article

MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 84, doi. 10.1177/002224297904300209

By:

Ayal, Igal;
Zif, Jehiel

Publication type:

Article

REGULATION AND THE DISADVANTAGED: THE CASE OF THE CREDITORS' REMEDIES RULE.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 75, doi. 10.1177/002224297904300208

By:

Andreasen, Alan R.;
Upah, Gregory D.

Publication type:

Article

PURCHASE INTENTIONS AND PURCHASING BEHAVIOR.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 65, doi. 10.1177/002224297904300207

By:

Morrison, Donald G.

Publication type:

Article

ENVIRONMENTAL UNCERTAINTY AND BUYING GROUP STRUCTURE: AN EMPIRICAL INVESTIGATION.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 54, doi. 10.1177/002224297904300206

By:

Spekman, Robert E.;
Stern, Louis W.

Publication type:

Article

DELEGATING PRICING AUTHORITY TO THE SALES FORCE: THE EFFECTS ON SALES AND PROFIT PERFORMANCE.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 21, doi. 10.1177/002224297904300203

By:

Stephenson, P. Ronald;
Cron, William C.;
Frazier, Gary L.

Publication type:

Article

From the Editor.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 8, doi. 10.1177/002224297904300201

By:

Wind, Jerry

Publication type:

Article

MEMORY FACTORS IN CONSUMER CHOICE: A REVIEW.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 37, doi. 10.1177/002224297904300205

By:

Bettman, James R.

Publication type:

Article

SOCIAL MARKETING: ITS ETHICAL DIMENSIONS.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 29, doi. 10.1177/002224297904300204

By:

Laczniak, Gene R.;
Lusch, Robert F.;
Murphy, Patrick E.

Publication type:

Article

MARKETING COMMUNICATIONS IN NONBUSINESS SITUATIONS OR WHY IT'S SO HARD TO SELL BROTHERHOOD LIKE SOAP.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 11, doi. 10.2307/1250737

By:

Rothschild, Michael L.

Publication type:

Article