Works matching IS 00222429 AND DT 1978 AND VI 42 AND IP 4

Results: 32

5. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 89

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

4. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 88

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

3. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 87

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

2. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 86

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

PUBLICATIONS RECEIVED.

Published in:: Journal of Marketing, 1978, v. 42, n. 4, p. 106, doi. 10.1177/002224297804200427
Publication type:: Article

Stay Informed--Upcoming AMA Conferences.

Published in:: Journal of Marketing, 1978, v. 42, n. 4, p. 110
Publication type:: Article

MARKETING ABSTRACTS.

Published in:: Journal of Marketing, 1978, v. 42, n. 4, p. 92, doi. 10.1177/002224297804200414
Publication type:: Article

THE PUBLIC USE OF PRIVATE INTEREST.

Published in:

1978

By:

Grether, E.T.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

OBSERVATION OF PARENT-CHILD INTERACTION IN SUPERMARKET DECISION-MAKING.

Published in:: Journal of Marketing, 1978, v. 42, n. 4, p. 41, doi. 10.1177/002224297804200406
Publication type:: Article

MODERN MARKETING: PRINCIPLES AND PRACTICE.

Published in:

1978

By:

Peterson, Robin;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

CASES IN MARKETING MANAGEMENT.

Published in:

1978

By:

Bibb, Jon F.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

SYSTEMS SELLING STRATEGIES.

Published in:

1978

By:

Cosse, Thomas J.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

MODERN RETAILING: THEORY AND PRACTICE.

Published in:

1978

By:

Katz, Benjamin J.;
Mariotz, Elizabeth L.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

CREATIVE SELLING TODAY.

Published in:

1978

By:

Leventhal, Richard C.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

PRINCIPLES OF MARKETING CHANNEL MANAGEMENT.

Published in:

1978

By:

Harrel, Gilbert D.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

BASIC MARKETING: A MANAGERIAL APPROACH.

Published in:

1978

By:

Meissner, Frank;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

TRANSPORTATION: THE DOMESTIC SYSTEM/TRANSPORTATION IN AMERICA: User, Carriers, Government.

Published in:

1978

By:

Stock, James R.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

SELLING.

Published in:

1978

By:

Balsley, Ronald D.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

MARKETING CHANNELS: SYSTEMS AND STRATEGIES.

Published in:

1978

By:

Nordstrom, Richard D.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

REVIEW OF MARKETING-1978.

Published in:

1978

By:

Mahajan, Vijay;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

1. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 84

By:

Werner, Ray O.;
Duggan, Michael A.;
Griffiths, L.C.

Publication type:

Article

A RESPONSE RATE EXPERIMENT USING MAIL QUESTIONNAIRES.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 82, doi. 10.1177/002224297804200412

By:

Labrecque, David P.

Publication type:

Article

IDENTIFYING TRADE AREAS FOR CONSUMER GOODS IN FOREIGN MARKETS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 76, doi. 10.1177/002224297804200411

By:

Carr Jr., Richard P.

Publication type:

Article

FRAUDULENT BEHAVIOR BY CONSUMERS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 67, doi. 10.2307/1250088

By:

Wilkes, Robert E.

Publication type:

Article

ENVIRONMENTALLY CONCERNED CONSUMERS--RACIAL VARIATIONS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 61, doi. 10.2307/1250087

By:

Murphy, Patrick E.;
Kangun, Norman;
Locander, William B.

Publication type:

Article

MARKETING AND PUBLIC RELATIONS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 13, doi. 10.2307/1250080

By:

Kotler, Philip;
Mindak, William

Publication type:

Article

B FOR MARKETING RESEARCH DEPARTMENTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 8, doi. 10.2307/1250079

By:

Krum, James R.

Publication type:

Article

SATISFACTION/DISSATISFACTION IN THE PURCHASE DECISION PROCESS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 54, doi. 10.2307/1250086

By:

Westbrook, Robert A.;
Newman, Joseph W.;
Taylor, James R.

Publication type:

Article

CONSUMER VIEWS OF REDRESS NEEDS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 21, doi. 10.2307/1250081

By:

Diener, Betty J.;
Greyser, Stephen A.

Publication type:

Article

THE ENERGY MARKET FOR HIGH-TECHNOLOGY COMPANIES.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 46, doi. 10.2307/1250085

By:

St. John, Harry M.

Publication type:

Article

BLACK AND WHITE CHILDREN: PERCEPTIONS OF TV COMMERCIALS.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 34, doi. 10.2307/1250083

By:

Donohue, Thomas R.;
Meyer, Timothy P.;
Henke, Lucy L.

Publication type:

Article

PRODUCT MANAGEMENT ON TRIAL.

Published in:

Journal of Marketing, 1978, v. 42, n. 4, p. 28, doi. 10.2307/1250082

By:

Hise, Richard T.;
Kelly, J. Patrick

Publication type:

Article