Works matching IS 00222429 AND DT 1978 AND VI 42 AND IP 3

Results: 31

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 121

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 119

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 117

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 117

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 116

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

PERSONAL SELLING (Book Review).

Published in:

1978

By:

Peterson, Robert A.;
Grikscheit, Gary M.

Publication type:

Book Review

THE SKILLS OF SELLING.

Published in:

1978

By:

Peterson, Robert A.;
Pease, Robert W.

Publication type:

Book Review

CONSUMER AND INDUSTRIAL BUYING BEHAVIOR.

Published in:

1978

By:

Peterson, Robert A.;
Vinson, Donald E.

Publication type:

Book Review

STRATEGIC MARKETING PROBLEMS.

Published in:

1978

By:

Peterson, Robert A.;
Grimm, Jim L.

Publication type:

Book Review

FRANCHISING.

Published in:

1978

By:

Peterson, Robert A.;
Peterson, Robin T.

Publication type:

Book Review

MARKETING CONSUMER SERVICES.

Published in:

1978

By:

Peterson, Robert A.;
Bruce, Grady D.

Publication type:

Book Review

FINANCIAL DIMENSIONS OF MARKETING MANAGEMENT.

Published in:

1978

By:

Peterson, Robert A.;
Shapiro, Stanley J.

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 114

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

CONSUMER RESPONSE TO PROMOTIONAL DEALS.

Published in:

1978

By:

Cotton, B. C.;
Babb, Emerson M.

Publication type:

Case Study

A CROSS-NATIONAL STUDY OF PERCEIVED RISK.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 102, doi. 10.2307/1250543

By:

Hoover, Robert J.;
Green, Robert T;
Saegert, Joel

Publication type:

Article

THE EFFECTIVENESS OF BANK PREMIUMS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 96, doi. 10.2307/1250542

By:

Preston, Robert H.;
Dwyer, F. Robert;
Rudelius, William

Publication type:

Article

"BARS" PERFORMANCE RATING FOR SALES FORCE PERSONNEL.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 87, doi. 10.2307/1250540

By:

Cocanougher, A. Benton;
Ivancevich, John M.

Publication type:

Article

CONCEPT EVALUATION & MARKET SEGMENTATION.

Published in:

1978

By:

Moriarty, Mark;
Venkatesan, M.

Publication type:

Case Study

HOW THE LEGAL PROFESSION VIEWS LEGAL SERVICE ADVERTISING.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 73, doi. 10.1177/002224297804200314

By:

Shimp, Terence;
Dyer, Robert

Publication type:

Article

ETHICAL BELIEFS OF MARKETING MANAGERS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 69, doi. 10.2307/1250537

By:

Ferrell, O. C.;
Weaver, K. Mark

Publication type:

Article

ADVERTISING & THE FIRST AMENDMENT.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 59, doi. 10.2307/1250535

By:

Cohen, Dorothy

Publication type:

Article

SELECTION OF AN EFFECTIVE CHANNEL CONTROL MIX.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 53, doi. 10.2307/1250534

By:

Etgar, Michael

Publication type:

Article

MANAGEMENT & CONSUMERS IN AN ERA OF STAGFLATION.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 43, doi. 10.2307/1250533

By:

Shama, Avraham

Publication type:

Article

AUDITING DISTRIBUTION CHANNELS.

Published in:

1978

By:

Browne, William G.;
Reiten, E. D. (Pat)

Publication type:

Case Study

MARKET-BASED GUIDELINES FOR DESIGN OF INDUSTRIAL PRODUCTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 27, doi. 10.2307/1250530

By:

Wind, Yoram;
Grashof, John F.;
Goldhar, Joel D.

Publication type:

Article

STRATEGIC WINDOWS.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 21, doi. 10.2307/1250529

By:

Abell, Derek F.

Publication type:

Article

GOTTERDAMMERING FOR MARKETING?

Published in:

1978

By:

Carson, David

Publication type:

Editorial

Call to Action.

Published in:

1978

By:

Robin, Donald P.;
Kanuk, Leslie L.

Publication type:

Editorial

The Attitude Change--Behavior Change Problem.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 9, doi. 10.1177/002224297804200304

By:

Taylor, James W.;
Jones, Robert M.

Publication type:

Article

Measurement of Consumer Satisfaction: An Innovation.

Published in:

1978

By:

Cadotte, Ernest R.;
Robinson, Larry M.

Publication type:

Case Study

LETTERS TO THE EDITOR.

Published in:

1978

By:

Robin, Donald P.

Publication type:

Letter