Works matching IS 00222429 AND DT 1978 AND VI 42 AND IP 3
Results: 31
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 121
- By:
- Publication type:
- Article
REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 119
- By:
- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 117
- By:
- Publication type:
- Article
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 117
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- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 116
- By:
- Publication type:
- Article
PERSONAL SELLING (Book Review).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
THE SKILLS OF SELLING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
CONSUMER AND INDUSTRIAL BUYING BEHAVIOR.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
STRATEGIC MARKETING PROBLEMS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
FRANCHISING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
MARKETING CONSUMER SERVICES.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
FINANCIAL DIMENSIONS OF MARKETING MANAGEMENT.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 114
- By:
- Publication type:
- Article
CONSUMER RESPONSE TO PROMOTIONAL DEALS.
- Published in:
- 1978
- By:
- Publication type:
- Case Study
A CROSS-NATIONAL STUDY OF PERCEIVED RISK.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 102, doi. 10.2307/1250543
- By:
- Publication type:
- Article
THE EFFECTIVENESS OF BANK PREMIUMS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 96, doi. 10.2307/1250542
- By:
- Publication type:
- Article
"BARS" PERFORMANCE RATING FOR SALES FORCE PERSONNEL.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 87, doi. 10.2307/1250540
- By:
- Publication type:
- Article
CONCEPT EVALUATION & MARKET SEGMENTATION.
- Published in:
- 1978
- By:
- Publication type:
- Case Study
HOW THE LEGAL PROFESSION VIEWS LEGAL SERVICE ADVERTISING.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 73, doi. 10.1177/002224297804200314
- By:
- Publication type:
- Article
ETHICAL BELIEFS OF MARKETING MANAGERS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 69, doi. 10.2307/1250537
- By:
- Publication type:
- Article
ADVERTISING & THE FIRST AMENDMENT.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 59, doi. 10.2307/1250535
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- Publication type:
- Article
SELECTION OF AN EFFECTIVE CHANNEL CONTROL MIX.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 53, doi. 10.2307/1250534
- By:
- Publication type:
- Article
MANAGEMENT & CONSUMERS IN AN ERA OF STAGFLATION.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 43, doi. 10.2307/1250533
- By:
- Publication type:
- Article
AUDITING DISTRIBUTION CHANNELS.
- Published in:
- 1978
- By:
- Publication type:
- Case Study
MARKET-BASED GUIDELINES FOR DESIGN OF INDUSTRIAL PRODUCTS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 27, doi. 10.2307/1250530
- By:
- Publication type:
- Article
STRATEGIC WINDOWS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 21, doi. 10.2307/1250529
- By:
- Publication type:
- Article
GOTTERDAMMERING FOR MARKETING?
- Published in:
- 1978
- By:
- Publication type:
- Editorial
Call to Action.
- Published in:
- 1978
- By:
- Publication type:
- Editorial
The Attitude Change--Behavior Change Problem.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 3, p. 9, doi. 10.1177/002224297804200304
- By:
- Publication type:
- Article
Measurement of Consumer Satisfaction: An Innovation.
- Published in:
- 1978
- By:
- Publication type:
- Case Study
LETTERS TO THE EDITOR.
- Published in:
- 1978
- By:
- Publication type:
- Letter