Works matching IS 00222429 AND DT 1978 AND VI 42 AND IP 1

Results: 29

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 110

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 108

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 106

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 106

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

SELLING.

Published in:

1978

By:

Peterson, Robert A.;
Bolen, William H.

Publication type:

Book Review

CONSUMER TRANSACTIONS.

Published in:

1978

By:

Peterson, Robert A.;
Lewis R. Tucker;
Jr.

Publication type:

Book Review

ADVERTISING IN CONTEMPORARY SOCIETY.

Published in:

1978

By:

Peterson, Robert A.;
Katz, Benjamin J.

Publication type:

Book Review

THE MANAGERIAL WOMAN.

Published in:

1978

By:

Peterson, Robert A.;
Stead, Benie

Publication type:

Book Review

MARKETING PROBLEM SOLVER.

Published in:

1978

By:

Peterson, Robert A.;
Buntin, Lawrence J.

Publication type:

Book Review

MARKETING IN PRIVATE AND PUBLIC NONPROFIT ORGANIZATIONS.

Published in:

1978

By:

Peterson, Robert A.;
Henion, Karl E.

Publication type:

Book Review

MARKETING STRATEGY FOR ECONOMIC DEVELOPMENT.

Published in:

1978

By:

Peterson, Robert A.;
Littlefield, James F.

Publication type:

Book Review

INNOVATION AND NEW PRODUCT MARKETING.

Published in:

1978

By:

Peterson, Robert A.;
Goldstucker, Jac L.

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 104

By:

Werner, Ray O.;
Griffiths, L.C.

Publication type:

Article

HOW BROAD SHOULD THE MARKETING CONCEPT BE?

Published in:

1978

By:

Arndt, Johan

Publication type:

Editorial

SAME JOB--DIFFERENT VIEWS: Women and Men in Industrial Sales.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 92, doi. 10.2307/1250334

By:

Swan, John E.;
Futrell, Charles M.;
Todd, John T.

Publication type:

Article

WOMEN IN INDUSTRIAL SELLING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 87, doi. 10.2307/1250333

By:

Kanuk, Leslie

Publication type:

Article

ASSESSING THE QUALITY OF INDUSTRIAL PRODUCTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 80, doi. 10.2307/1250332

By:

White, Phillip D.;
Cundiff, Edward W.

Publication type:

Article

INDUSTRIAL LEASE MARKETING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 71, doi. 10.2307/1250331

By:

Anderson, Paul F.;
Lazer, William

Publication type:

Article

MARKETING PRODUCTIVITY IN CONSUMER GOODS INDUSTRIES--A Vertical Perspective.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 60, doi. 10.2307/1250330

By:

Steiner, Robert L.

Publication type:

Article

RECIPROCITY: Gone But Not Forgotten.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 54, doi. 10.2307/1250329

By:

Finney, F. Robert

Publication type:

Article

FAIR TRADE LAWS--HOW FAIR?

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 50, doi. 10.2307/1250328

By:

Luchsinger, L. Louise;
Dunne, Patrick Al.

Publication type:

Article

SUCCESSFUL INDUSTRIAL PRODUCTS FROM CUSTOMER IDEAS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 39, doi. 10.2307/1250327

By:

Hippel, Eric Von

Publication type:

Article

BIDDING FOR THE SAKE OF FOLLOW-ON CONTRACTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 35, doi. 10.2307/1250326

By:

Brooks, Douglas G.

Publication type:

Article

Do You Appeal to "Catch 30"?

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 14, doi. 10.1177/002224297804200105

By:

Himmelstein, Susan Datres

Publication type:

Article

COORDINATING INTERNATIONAL ADVERTISING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 28, doi. 10.2307/1250325

By:

Peebles, Dean M.;
Ryans, John K.;
Jr.;
Vernon, Ivan R.

Publication type:

Article

MANAGEMENT SCIENCE IN INDUSTRIAL MARKETING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 21, doi. 10.2307/1250324

By:

Webster, Frederick E.;
Jr.

Publication type:

Article

Revitalizing Downtown Shopping Requires More than Cosmetification.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 13, doi. 10.1177/002224297804200104

By:

Gross, Walter

Publication type:

Article

A New Method For Studying Family Decision-Making.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 12, doi. 10.1177/002224297804200103

By:

Webb, Peter H.

Publication type:

Article

Call to Action.

Published in:

1978

By:

McCrohan, Kevin F.

Publication type:

Editorial