Works matching IS 00222429 AND DT 1975 AND VI 39 AND IP 1
Results: 39
A Reply to "A Cautionary Note on 'Difference in Attribute Importance for Different Industrial Products'"
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- Journal of Marketing, 1975, v. 39, n. 1, p. 80, doi. 10.2307/1250809
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- Article
JM Introduces New Section.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 1, doi. 10.1177/002224297503900101
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- Article
VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 103
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 100
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- Article
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 99
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- Article
III. REGULATION OF PRICE COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 97
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- Article
II. REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 96
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- Article
MARKET SEGMENTATION.
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- 1975
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- Book Review
CONSUMER BEHAVIOR: THEORY AND PRACTICE.
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- 1975
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- Book Review
MARKETING TO GOVERNMENTS.
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- 1975
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- Book Review
MARKETING STRATEGY AND STRUCTURE.
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- 1975
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- Publication type:
- Book Review
MARKETING TO THE NEW SOCIETY.
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- 1975
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- Book Review
MARKETING FUNDAMENTALS: TEXT AND CASES.
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- 1975
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- Book Review
CANADIAN MARKETING: PROBLEMS AND PROSPECTS.
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- 1975
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- Publication type:
- Book Review
INTRODUCTORY ECONOMETRICS.
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- 1975
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- Book Review
THE AMERICANS: THE DEMOCRATIC EXPERIENCE.
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- 1975
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- Publication type:
- Book Review
MARKETING ABSTRACTS.
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- 1975
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- Abstract
I. REGULATION OF MONOPOLISTIC METHODS.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 93
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- Article
Toynbee's View of the Multinationals...
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- Journal of Marketing, 1975, v. 39, n. 1, p. 92
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- Article
The Purchase Intention Question in New Product Development: A Field Test.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 90, doi. 10.1177/002224297503900119
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- Article
Diagnosis--The Handmaiden of Prediction.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 87, doi. 10.1177/002224297503900118
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- Article
Copy Testing in a Competitive Environment.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
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- Article
Camouflage Can Be Made to Do Double Work.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 81, doi. 10.1177/002224297503900116
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- Publication type:
- Article
A Cautionary Note on "Difference in Attribute Importance for Different Industrial Products"
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 80, doi. 10.2307/1250808
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- Publication type:
- Article
The Underestimated Potential of the Canned Sales Presentation.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 75, doi. 10.2307/1250807
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- Article
Role Clarity and the Salesman.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 71, doi. 10.2307/1250806
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- Article
Discovering New Product Opportunities with Problem Inventory Analysis.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 67, doi. 10.2307/1250805
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- Publication type:
- Article
Marketing Strategy Under Conditions of Economic Scarcity.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 63, doi. 10.2307/1250804
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- Article
The Role of Trading-up in the Development of the Retailing System.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 54, doi. 10.2307/1250803
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- Article
Basic Cause of Inflation Lies Outside the Economic System...
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- 1975
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- Excerpt
Identifying Buyers of a Major Automotive Innovation.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 47, doi. 10.2307/1250802
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- Article
Deception in Advertising: A Conceptual Approach.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 40, doi. 10.2307/1250801
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- Article
Ultimate vs. Intermediate Goals, an Example of Population.
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- 1975
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- Excerpt
Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 32, doi. 10.1177/002224297503900106
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- Article
Suburbs, Our New Industrial Centers...
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- 1975
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- Excerpt
Marketing Applications of MDS: Assessment and Outlook.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 24, doi. 10.2307/1250799
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- Article
NEWPROD: The Design and Implementation of a New Product Model.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 16, doi. 10.2307/1250798
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- Article
Four Subtle Sins in Marketing Research.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 8, doi. 10.2307/1250797
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- Article
The Marketing Researcher as a Decision Maker: Myth or Reality?
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- Journal of Marketing, 1975, v. 39, n. 1, p. 2, doi. 10.2307/1250796
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- Publication type:
- Article