Works matching IS 00222429 AND DT 1974 AND VI 38 AND IP 4

Results: 37

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 91

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 88

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 87

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 87

By:

Werner, Ray O.;
Tarpey, Lawrence X.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 85

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

CONTEMPORARY MARKETING.

Published in:

1974

By:

Shawver, Donald L.;
Gaedeke, Ralph M.

Publication type:

Book Review

THE BASIC MARKETING COURSE.

Published in:

1974

By:

Shawver, Donald L.;
Morgan Jr., Fredn W.

Publication type:

Book Review

CONSUMER BEHAVIOR.

Published in:

1974

By:

Shawver, Donald L.;
Wims, Earl W.

Publication type:

Book Review

ADVERTISING.

Published in:

1974

By:

Shawver, Donald L.;
Bolen, William H.

Publication type:

Book Review

BUSINESS LOGISTICS/CASE PROBLEMS IN BUSINESS LOGISTICS.

Published in:

1974

By:

Shawver, Donald L.;
Wagner, William B.

Publication type:

Book Review

METATHEORY AND CONSUMER RESEARCH.

Published in:

1974

By:

Shawver, Donald L.;
Anderson, Beverlee B.

Publication type:

Book Review

FUNDAMENTALS OF MARKETING.

Published in:

1974

By:

Donald L.Shawver;
Wyckham, Robert G.

Publication type:

Book Review

MARKETING MANAGER'S HANDBOOK.

Published in:

1974

By:

Shawver, Donald L.;
Scotton, Donald W.

Publication type:

Book Review

MARKETING.

Published in:

1974

By:

Shawver, Donald L.;
Walters Jr., J. Hart

Publication type:

Book Review

MARKETING.

Published in:

1974

By:

Shawver, Donald L.;
Robicheax, Robert A.

Publication type:

Book Review

PANEL ANALYSIS.

Published in:

1974

By:

Donald L.Shawver;
Martin, Warren S.

Publication type:

Book Review

CONSUMERISM, THE ETERNAL TRIANGLE.

Published in:

1974

By:

Shawver, Donald L.;
Kellerman, Bert J.

Publication type:

Book Review

GROCERIES IN THE GHETTO.

Published in:

1974

By:

Shawver, Donald L.;
Klein, Thomas A.

Publication type:

Book Review

MARKETING TODAY.

Published in:

1974

By:

Shawver, Donald L.;
El-Ansary, Adel

Publication type:

Book Review

SURVEY RESEARCH.

Published in:

1974

By:

Shawver, Donald L.;
Narayana, Chem L.

Publication type:

Book Review

ECONOMICS AND THE PUBLIC PURPOSE.

Published in:

1974

By:

Shawver, Donald L.;
Meissner, Frank

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

1974

By:

Penn Jr., William S.;
Bearchell Jr., Charles A.;
Gross, Walter;
McNeal, James U.

Publication type:

Abstract

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 82

By:

Werner, Ray O.;
Bechtol, Paul T.;
Duggan, Michael A.

Publication type:

Article

Marketing as an Organized Behavioral System of Exchange.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 77, doi. 10.2307/1250397

By:

Bagozzi, Richard P.

Publication type:

Article

The Identity Crisis in Marketing.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 73, doi. 10.2307/1250396

By:

Bartels, Robert

Publication type:

Article

Social Marketing: Confusion Compounded.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 70, doi. 10.2307/1250395

By:

Luck, David J.

Publication type:

Article

Marketing Activities in the Service Industries.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394

By:

George, William R.;
B arksdale, Hiram C.

Publication type:

Article

Purchasing Roles in the U.S. Family, 1955 and 1973.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 61, doi. 10.2307/1250393

By:

Cunningham, Isablla C. M.;
Green, Robert T.

Publication type:

Article

Toward More Successful Venture Management.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 56, doi. 10.2307/1250392

By:

Hlavacek, James D.

Publication type:

Article

Management by Objectives in Marketing: Philosophy, Process, and Problems.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 47, doi. 10.2307/1250391

By:

Etzel, Michael J.;
Ivancevich, John M.

Publication type:

Article

Women's Role Portrayal Preferences in Advertisements: An Empirical Study.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 41, doi. 10.2307/1250390

By:

Wortzel, Lawrence H.;
Frisbie, John M.

Publication type:

Article

Environmental Information Systems for Strategic Marketing Planning.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 35, doi. 10.2307/1250389

By:

King, William R.;
Cleland, David I.

Publication type:

Article

Market Share Strategy and the Product Life Cycle.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 29, doi. 10.2307/1250388

By:

Catry, Bernard;
Chevalier, Michel

Publication type:

Article

Market Segmentation Using Models of Multidimensional Purchasing Behavior.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 17, doi. 10.2307/1250387

By:

Blattberg, Robert C.;
Sen, Subrata K.

Publication type:

Article

Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 8, doi. 10.2307/1250386

By:

Goldman, Arieh

Publication type:

Article

Societal Marketing: A Businessman's Perspective.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 2, doi. 10.2307/1250385

By:

Takas, Andrew

Publication type:

Article

From the Editor.

Published in:

1974

By:

Cardiff, Edward W.

Publication type:

Editorial