Works matching IS 00222429 AND DT 1974 AND VI 38 AND IP 2

Results: 36

ALPHA KAPPA PSI FOUNDATION AWARD FOR 1973.

Published in:: Journal of Marketing, 1974, v. 38, n. 2, p. 1, doi. 10.1177/002224297403800202
Publication type:: Article

FROM THE EDITOR.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 1, doi. 10.1177/002224297403800201

By:

Cundiff, Edward W.

Publication type:

Article

THE ADVANCE OF AMERICAN COOPERATIVE ENTERPRISE: 1920-1945.

Published in:

1974

By:

Grether, E. T.

Publication type:

Book Review

MULTINATIONAL BUSINESS OPERATIONS: MARKETING MANAGEMENT.

Published in:

1974

By:

Terpstra, Vern

Publication type:

Book Review

REPEAT-BUYING: THEORY AND APPLICATIONS.

Published in:

1974

By:

Mittelstaedt, Robert A.

Publication type:

Book Review

MARKETING MANAGEMENT: OPERATING, STRATEGIC AND ADMINISTRATIVE.

Published in:

1974

By:

Hempel, Donald J.

Publication type:

Book Review

ADVERTISING PRINCIPLES AND PROBLEMS.

Published in:

1974

By:

Maggard, John P.

Publication type:

Book Review

MANAGERIAL MARKETING POLICIES: STRATEGIES AND DECISIONS/ SOCIAL MARKETING: PERSPECTIVES AND VIEWPOINTS.

Published in:

1974

By:

Linneman, Robert E.

Publication type:

Book Review

MARKETING TERMS: DEFINITIONS, EXPLANATIONS AND/OR ASPECTS.

Published in:

1974

By:

Robertson, Dan H.

Publication type:

Book Review

CONSUMER BEHAVIOR.

Published in:

1974

By:

Hartley, Robert F.

Publication type:

Book Review

INTRODUCTION TO THE MARKETING SYSTEM.

Published in:

1974

By:

Thompson, Howard A.

Publication type:

Book Review

MARKETING NOW!

Published in:

1974

By:

LaGarce, Raymond

Publication type:

Book Review

ADVERTISING CAMPAIGNS: FORMULATION AND TACTICS.

Published in:

1974

By:

Kelley, William T.

Publication type:

Book Review

MARKETING IN THE CANADIAN ENVIRONMENT.

Published in:

1974

By:

Voudouris, John N.

Publication type:

Book Review

FIELD SALES MANAGEMENT, TEXT AND CASES.

Published in:

1974

By:

Roberts, Frank L.

Publication type:

Book Review

RETAILING: A MID-MANAGEMENT APPROACH.

Published in:

1974

By:

Yudelson, Julian

Publication type:

Book Review

CONSUMER MARKET RESEARCH HANDBOOK.

Published in:

1974

By:

McBride, Charles D.

Publication type:

Book Review

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 83

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 80

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 77

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 79

By:

Werner, Ray O.;
Tarpey, Lawrence X.;
Griffiths, L. C.

Publication type:

Article

MARKETING ABSTRACTS.

Published in:

1974

By:

Penn Jr., William S.

Publication type:

Abstract

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 75

By:

Werner, Ray O.;
Bechtol, Paul T.;
Duggan, Michael A.

Publication type:

Article

'Fitting Branch Locations, Performance Standards, and Marketing Strategies': A Clarification.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 72, doi. 10.2307/1250202

By:

Alpert, Mark I.;
Bibb, Jon F.

Publication type:

Article

Sales Force Feedback on Competitors' Activities.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 69, doi. 10.2307/1250201

By:

Robertson, Dan H.

Publication type:

Article

Employment Barriers in Marketing.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 67, doi. 10.2307/1250200

By:

Jolson, Marvin A.

Publication type:

Article

Analyzing Quantitative Models.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 61, doi. 10.2307/1250199

By:

Armstrong, J. Scoff;
Shapiro, Alan C.

Publication type:

Article

The Role of Risk in Consumer Behavior.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 54, doi. 10.2307/1250198

By:

Taylor, James W.

Publication type:

Article

Opinion Leaders in Institutional Markets.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 49, doi. 10.2307/1250197

By:

Schiffman, Leon G.;
Gaccione, Vincent

Publication type:

Article

New Approaches to Analyzing Marketing Profitability.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 43, doi. 10.2307/1250196

By:

Mossman, Frank H.;
Fischer, Paul M.;
Crissy, W. J. E.

Publication type:

Article

Difference in Attribute Importance for Different Industrial Products.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 36, doi. 10.2307/1250195

By:

Lehmann, Donald R.;
O'Shaughnessy, John

Publication type:

Article

Future Directions in Marketing Theory.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 30, doi. 10.2307/1250194

By:

Tucker, W. T.

Publication type:

Article

White Consumer Sales Response to Black Models.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 25, doi. 10.2307/1250193

By:

Bush, Ronald F.;
Gwinner, Robert F.;
Solomon, Paul J.

Publication type:

Article

Ecologically Concerned Consumers: Who Are They?

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 20, doi. 10.2307/1250192

By:

Kinnear, Thomas C.;
Taylor, James R.;
Ahmed, Sadrudin A.

Publication type:

Article

Consumer Affairs: Viability of the Corporate Response.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 13, doi. 10.2307/1250191

By:

Blum, Milton L.;
Stewart, John B.;
Wheatley, Edward W.

Publication type:

Article

Urban Markets in Industrializing Countries: The Sao Paulo Experience.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 2, doi. 10.2307/1250190

By:

Cunningham, William H.;
Moore, Russell M.;
Cunningham, Isabella C. M.

Publication type:

Article