Works matching IS 00222429 AND DT 1974 AND VI 38 AND IP 1

Results: 33

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 79

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 77

By:

Werner, Ray O.;
Cohen, Dororthy

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 75

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

REGULATION OF COMPETITION.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 74

By:

Werner, Ray O.;
Tarpey, Lawrence X.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 73

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

MARKETING PROBLEMS.

Published in:

1974

By:

Humpfiries, D. Keith

Publication type:

Book Review

MANAGEMENT CONSULTANTS AND CLIENTS.

Published in:

1974

By:

Smith, Charles W.

Publication type:

Book Review

IMPROVING INNER-CITY MARKETING.

Published in:

1974

By:

Block, Carl E.

Publication type:

Book Review

PRODUCTIVITY IN THE FOOD INDUSTRY.

Published in:

1974

By:

Rhodes, V. James

Publication type:

Book Review

ADVERTISING PROCEDURE.

Published in:

1974

By:

Hunt, H. Keith

Publication type:

Book Review

TRADEMARK PROBLEMS AND HOW TO AVOID THEM.

Published in:

1974

By:

Dewey, Harriett L.

Publication type:

Book Review

PHILLIPS AND DUNCAN'S MARKETING PRINCIPLES AND METHODS.

Published in:

1974

By:

Goldstucker, Jac L.

Publication type:

Book Review

MARKETING IN A CHANGING ENVIRONMENT.

Published in:

1974

By:

Cunningham, William H.

Publication type:

Book Review

AN INTRODUCTION TO CONSUMER BEHAVIOR.

Published in:

1974

By:

Brandt, William K.

Publication type:

Book Review

DEMAND ANALYSIS FOR MARKETING DECISIONS.

Published in:

1974

By:

Mazze, Edward M.

Publication type:

Book Review

MARKETING IN ACTION.

Published in:

1974

By:

Uhr, Ernest B.

Publication type:

Book Review

THE PLACE OF BUSINESS IN AMERICA'S FUTURE.

Published in:

1974

By:

Preston, Lee E.

Publication type:

Book Review

Marketing in the Age of Strict Liability.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 62, doi. 10.2307/1250168

By:

Loudenback, Lynn J.;
Goebel, John W.

Publication type:

Article

Recent FTC Actions: Implications for the Advertising Strategist.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 55, doi. 10.2307/1250167

By:

Wilkes, Robert E.;
Wilcox, James B.

Publication type:

Article

CURRENT MARKETING VIEWS.

Published in:

1974

By:

Fagan, C. L.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 82, doi. 10.1177/002224297403800113

By:

Penn Jr., William S.;
Bearchell, Charles A.;
Jr.;
Gross, Walter;
McNeal, James U.

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 70

By:

Werner, Ray O.;
Bechtol, Paul T.;
Duggan, Michael

Publication type:

Article

LEADERS IN MARKETING.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 67

By:

Lucas, Darrell B.;
Wright, John S.

Publication type:

Article

MARKETING CHANNELS AND INSTITUTIONS.

Published in:

1974

By:

Dixon, Donald F.

Publication type:

Book Review

INTRODUCTION TO MARKETING MANAGEMENT.

Published in:

1974

By:

Fox, Harold W.

Publication type:

Book Review

The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 48, doi. 10.2307/1250166

By:

Dyer, Robert F.;
Kuehl, Philip G.

Publication type:

Article

The Role of Marketing Research in Public Policy Decision Making.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 38, doi. 10.2307/1250165

By:

Wilkie, William L.;
Gardner, David M.

Publication type:

Article

The Concept and Application of Life Style Segmentation.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 33, doi. 10.2307/1250164

By:

Plummer, Joseph T.

Publication type:

Article

Goal Programming for Marketing Decisions: A Case Study.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 24, doi. 10.2307/1250163

By:

Lee, Sang M.;
Nicely, Roy E.

Publication type:

Article

Do Industrial Advertisers Understand What Influences Their Markets?

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 15, doi. 10.2307/1250162

By:

McAleer, Gordon

Publication type:

Article

Fitting Branch Locations, Performance Standards, and Marketing Strategies to Local Conditions.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 8, doi. 10.2307/1250161

By:

Clawson, C. Joseph

Publication type:

Article

A Theory of Channel Control: Revisited.

Published in:

Journal of Marketing, 1974, v. 38, n. 1, p. 2, doi. 10.2307/1250160

By:

El-ansary, Adel I.;
Robicheaux, Robert A.

Publication type:

Article

From the Editor.

Published in:

1974

By:

Cundiff, Edward W.

Publication type:

Editorial