Works matching IS 00222429 AND DT 1973 AND VI 37 AND IP 4

Results: 36

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 94

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 90

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 88

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 86

By:

Werner, Ray O.;
Duggan, Michael;
Tarpey, Lawrence X.

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 84

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

THE AMERICAN MARKET FOR MANUFACTURED EXPORTS FROM THE DEVELOPING COUNTRIES.

Published in:

1973

By:

Shawver, Donald L.;
Grub, Phillip D.

Publication type:

Book Review

QUANTITATIVE TECHNIQUES FOR MARKETING DECISIONS.

Published in:

1973

By:

Shawver, Donald L.;
Wildt, Albert R.

Publication type:

Book Review

FUNDAMENTALS OF MODERN MARKETING.

Published in:

1973

By:

Sahwver, Donald L.;
Willenborg, John F.

Publication type:

Book Review

SOCIETY AND MARKETING.

Published in:

1973

By:

Shawver, Donald L.;
Anderson, Rolph E.

Publication type:

Book Review

MARKET SEGMENTATION: CONCEPTS AND APPLICATIONS.

Published in:

1973

By:

Shawver, Donald L.;
Windeshausen, H. Nicholas

Publication type:

Book Review

ATTITUDE RESEARCH IN TRANSITION.

Published in:

1973

By:

Donald L.Shawver;
Coulson, John S.

Publication type:

Book Review

CONSUMER CHOICE BEHAVIOR--A COGNITIVE THEORY.

Published in:

1973

By:

Shawver, Donald L.;
Flaschner, Alan B.

Publication type:

Book Review

MARKET AND SALES FORECASTING--A TOTAL APPROACH.

Published in:

1973

By:

Shawver, Donald L.;
Mulvihill, Donald F.

Publication type:

Book Review

ORGANIZATIONAL BUYING BEHAVIOR.

Published in:

1973

By:

Shawver, Donald L.;
Sciullo, Henry A.

Publication type:

Book Review

COMPUTER AUGMENTED CASES IN OPERATIONS AND LOGISTICS MANAGEMENT.

Published in:

1973

By:

Shawver, Donald L.;
Culley, James D.

Publication type:

Book Review

CANADIAN MARKETING TRENDS.

Published in:

1973

By:

Shawver, Donald L.;
Wilson, David T.

Publication type:

Book Review

SUCCESSFUL MARKETING STRATEGIES.

Published in:

1973

By:

Shawver, Donald L.;
Taylor, James D.

Publication type:

Book Review

THE MARKETING RESEARCH PROCESS/READINGS IN THE MARKETING RESEARCH PROCESS.

Published in:

1973

By:

Shawver, Donald L.;
Walker Jr., Orville C.

Publication type:

Book Review

BUSINESS LOGISTICS MANAGEMENT.

Published in:

1973

By:

Shawver, Donald L.;
Wyckoff, D. Daryl

Publication type:

Book Review

CONCEPTS OF MARKETING MANAGEMENT.

Published in:

1973

By:

Shawver, Donald L.;
Roering, Kenneth J.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

1973

By:

Penn Jr., William S.;
Bearchell Jr., Charles A.;
Gross, Walter;
McNeal, James U.

Publication type:

Abstract

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 80

By:

Werner, Ray O.;
Bechtol, Paul T.;
Duggan, Michael

Publication type:

Article

LEADERS IN MARKETING: John Caples.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 78

By:

Wright, John S.;
White, Gordon

Publication type:

Article

Comments on the Hamelman-Mazze Model for Product Abandonment Decisions.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 75, doi. 10.1177/002224297303700413

By:

Armstrong, Gary M.

Publication type:

Article

Consumer Store Images and Store Loyalties.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 72, doi. 10.1177/002224297303700412

By:

Lessig, V. Parker

Publication type:

Article

The Consumer Product Safety Act: A Special Case in Consumerism.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 68, doi. 10.1177/002224297303700411

By:

Jensen Jr., Walter;
Mazze, Edward M.;
Stern, Duke Nordlinger

Publication type:

Article

Marketer Behavior and Public Policy: Some Unexplored Territory.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 63, doi. 10.1177/002224297303700410

By:

Bloom, Paul N.;
Dholakia, Nikhilesh

Publication type:

Article

Deepening the Concept of Marketing.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 57, doi. 10.1177/002224297303700409

By:

Enis, Ben M.

Publication type:

Article

A Model of Industrial Buyer Behavior.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 50, doi. 10.1177/002224297303700408

By:

Sheth, Jagdish N.

Publication type:

Article

Use of Consumer Judgment Models in Promotion Planning.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 27, doi. 10.1177/002224297303700405

By:

Wright, Peter L.

Publication type:

Article

The Major Tasks of Marketing Management.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 42, doi. 10.1177/002224297303700407

By:

Kotler, Philip

Publication type:

Article

Marketing's Coming of Age.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 34, doi. 10.1177/002224297303700406

By:

Kernan, Jerome B.

Publication type:

Article

From the Editor.

Published in:

1973

By:

Cardiff, Edward W.

Publication type:

Editorial

Humor in Advertising.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 12, doi. 10.1177/002224297303700403

By:

Sternthal, Brian;
Craig, C. Samue

Publication type:

Article

A New Procedure for Concept Evaluation.

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 2, doi. 10.1177/002224297303700402

By:

Wind, Yoram

Publication type:

Article

Does Advertising Lower Consumer Prices?

Published in:

Journal of Marketing, 1973, v. 37, n. 4, p. 19, doi. 10.1177/002224297303700404

By:

Steiner, Robert L.

Publication type:

Article