Works matching IS 00222429 AND DT 1973 AND VI 37 AND IP 1
1
- Journal of Marketing, 1973, v. 37, n. 1, p. 83
- Werner, Ray O.;
- Hartman, George E.
- Article
2
- Journal of Marketing, 1973, v. 37, n. 1, p. 79
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1973, v. 37, n. 1, p. 78
- Werner, Ray O.;
- Bonsignore, John
- Article
4
- 1973
- Johnson, James C.;
- Gordon, Guy G.
- Book Review
5
- Journal of Marketing, 1973, v. 37, n. 1, p. 76
- Werner, Ray O.;
- Bonsignore, John;
- Tarpey, Lawrence X.
- Article
6
- 1973
- Wheatley, John;
- Gordon, Guy G.
- Book Review
7
- 1973
- Samson, Harland F.;
- Gordon, Guy G.
- Book Review
8
- 1973
- Simonds, Lois A.;
- Gordon, Guy G.
- Book Review
9
- 1973
- Gaedeke, Ralph M.;
- Gordon, Guy G.
- Book Review
10
- Journal of Marketing, 1973, v. 37, n. 1, p. 76
- Werner, Ray O.;
- Griffiths, L. C.
- Article
11
- 1973
- Walters Jr., J. Hart;
- Gordon, Guy G.
- Book Review
12
- 1973
- Malone, John R.;
- Gordon, Guy G.
- Book Review
13
- 1973
- Bolen, William H.;
- Gordon, Guy G.
- Book Review
14
- 1973
- Prestwich, Leonard W.;
- Gordon, Guy G.
- Book Review
15
- 1973
- Boone, Louis E.;
- Gordon, Guy G.
- Book Review
16
- 1973
- Borden Jr., Neil H.;
- Gordon, Guy G.
- Book Review
17
- 1973
- Whittington Jr., F. Brown;
- Gordon, Guy G.
- Book Review
18
- 1973
- Gordon, Guy G.;
- Shaw, Steven J.
- Book Review
19
- 1973
- Gordon, Guy G.;
- Kress, George
- Book Review
20
- 1973
- Penn Jr., William S.;
- Bearchell, Jr., Charles A.;
- Schendel, D. E.;
- Gross, Walter
- Abstract
21
- Journal of Marketing, 1973, v. 37, n. 1, p. 71
- Werner, Ray O.;
- Duggan, Michael A.;
- Bechtol, Paul T.
- Article
22
- Journal of Marketing, 1973, v. 37, n. 1, p. 69, doi. 10.1177/002224297303700110
- Wright, John S.;
- Miller, James R.
- Article
23
- Journal of Marketing, 1973, v. 37, n. 1, p. 60, doi. 10.1177/002224297303700109
- Article
24
- Journal of Marketing, 1973, v. 37, n. 1, p. 54, doi. 10.1177/002224297303700108
- Kotler, Philip;
- Levy, Sidney J.
- Article
25
- Journal of Marketing, 1973, v. 37, n. 1, p. 48, doi. 10.1177/002224297303700107
- Article
26
- Journal of Marketing, 1973, v. 37, n. 1, p. 39, doi. 10.1177/002224297303700106
- Article
27
- Journal of Marketing, 1973, v. 37, n. 1, p. 29, doi. 10.1177/002224297303700105
- Article
28
- Journal of Marketing, 1973, v. 37, n. 1, p. 19, doi. 10.1177/002224297303700104
- Article
29
- Journal of Marketing, 1973, v. 37, n. 1, p. 10, doi. 10.1177/002224297303700103
- Pessemier, Edgar A.;
- Root, H. Paul
- Article
30
- Journal of Marketing, 1973, v. 37, n. 1, p. 4, doi. 10.1177/002224297303700102
- Article