Works matching IS 00222429 AND DT 1972 AND VI 36 AND IP 2
Results: 31
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 77
- By:
- Publication type:
- Article
REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 74
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- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 72
- By:
- Publication type:
- Article
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 71
- By:
- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 70
- By:
- Publication type:
- Article
THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
PROMOTIONAL STRATEGY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
ADVERTISING: MASS COMMUNICATION IN MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
ADVANCED TECHNIQUES FOR STRATEGIC PLANNING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
SCIENTIFIC MARKETING RESEARCH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKETING RESEARCH IN THE DEVELOPING COUNTRIES: A HANDBOOK.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
STRATEGY PROBLEMS OF MASS RETAILERS AND WHOLESALERS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
ADVERTISING THEORY AND PRACTICE.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
FRANCHISE OPERATIONS AND ANTITRUST.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
INTERNATIONAL MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKETING CHANNELS: A SYSTEMS VIEWPOINT.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKETING MANAGEMENT: A SYSTEMS PERSPECTIVE.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
SOCIAL ISSUES OF MARKETING IN THE AMERICAN ECONOMY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKETING ABSTRACTS.
- Published in:
- 1972
- By:
- Publication type:
- Abstract
LEGAL DEVELOPMENTS IN MARKETING.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 67, doi. 10.2307/1250982
- By:
- Publication type:
- Article
LEADERS IN MARKETING: Thomas A. Staudt.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 65, doi. 10.2307/1250981
- By:
- Publication type:
- Article
Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 61, doi. 10.2307/1250980
- By:
- Publication type:
- Article
Retailers' Reactions to Interest Limitation Laws–Additional Evidence.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 58, doi. 10.2307/1250979
- By:
- Publication type:
- Article
Do We Really Know the Effects of Using "Fear" Appeals?
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 55, doi. 10.2307/1250978
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- Publication type:
- Article
A Generic Concept of Marketing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 46, doi. 10.2307/1250977
- By:
- Publication type:
- Article
Integrating Consumer and In-store Research to Evaluate Sales Results.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 40, doi. 10.2307/1250976
- By:
- Publication type:
- Article
The Influence of Package Copy Claims on Consumer Product Evaluations.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 34, doi. 10.2307/1250975
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- Publication type:
- Article
An Attitudinal Framework for Advertising Strategy.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 27, doi. 10.1177/002224297203600206
- By:
- Publication type:
- Article
Improving Product Abandonment Decisions.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 20, doi. 10.2307/1250973
- By:
- Publication type:
- Article
A General Model for Understanding Organizational Buying Behavior.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 12, doi. 10.2307/1250972
- By:
- Publication type:
- Article
The Russian Decision Process Governing Trade.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 3, doi. 10.2307/1250971
- By:
- Publication type:
- Article