Works matching IS 00222429 AND DT 1970 AND VI 34 AND IP 3

Results: 49

21. Theory in Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Dixon, Donald F.

Publication type:

Abstract

19. Sales Management and Selling.

Published in:

1970

By:

Penn Jr., William S.

Publication type:

Abstract

18. Retailing.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Babione, F. A.;
Gross, Walter;
Meruna, Thomas

Publication type:

Abstract

17. Research and Forecasting.

Published in:

1970

By:

Penn Jr., William S.;
Hasty, Ronald;
Spencer, Ulric M.

Publication type:

Abstract

16. Regional Analysis.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.

Publication type:

Abstract

14. Planning and Strategy.

Published in:

1970

By:

Penn Jr., William S.;
Hasty, Ronald

Publication type:

Abstract

12. Marketing Management.

Published in:

1970

By:

Penn Jr., William S.;
Gourley, David R.;
Fox, Harold W.;
Maruna, Thomas

Publication type:

Abstract

11. Marketing Education.

Published in:

1970

By:

Penn Jr., William S.;
Gourley, David R.

Publication type:

Abstract

10. International Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Gross, Walter;
Maruna, Thomas;
Babione, F. A.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Moss, Charles J.;
Fox, Harold W.;
Meruna, Thomas

Publication type:

Abstract

8. History and Trends.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Maruna, Thomas

Publication type:

Abstract

7. Governmental and Regulatory Aspects.

Published in:

1970

By:

Penn Jr., William S.;
Wotruba, Thomas R.;
Fox, Harold W.

Publication type:

Abstract

6. Costs, Efficiency, and Financing.

Published in:

1970

By:

Penn Jr., William S.;
Gross, Walter;
Fox, Harold W.;
Hasty, Ronald

Publication type:

Abstract

5. Consumer Behavior.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Babione, F. A.;
Gross, Walter;
Hicks, Wyman;
Spencer, Ulric M.

Publication type:

Abstract

4. Communication and Public Relations.

Published in:

1970

By:

Penn Jr., William S.;
Hasty, Ronald

Publication type:

Abstract

3. Channels of Distribution.

Published in:

1970

By:

Penn Jr., William S.;
Gross, Walter

Publication type:

Abstract

1. Advertising and Promotion.

Published in:

1970

By:

Penn Jr., William S.

Publication type:

Abstract

From the Editor.

Published in:: Journal of Marketing, 1970, v. 34, n. 3, p. 1, doi. 10.1177/002224297003400301
Publication type:: Article

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENT.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 79

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

The Internationalization of American Business--The Third Industrial Revolution.

Published in:: Journal of Marketing, 1970, v. 34, n. 3, p. 3, doi. 10.2307/1249812
Publication type:: Article

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 76

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 74

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

III. REGULATION OF COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 73

By:

Werner, Ray O.;
Griffiths, L.C.

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 71

By:

Werner, Ray O.;
Duggan, Michael

Publication type:

Article

NEW PRODUCT PLANNING.

Published in:

1970

By:

Buchanan, Dodds I.;
Gordon, Guy G.

Publication type:

Book Review

ECONOMICS OF FOOD RETAILING.

Published in:

1970

By:

Wyckoff, J. B.;
Gordon, Guy G.

Publication type:

Book Review

RETAIL MANAGEMENT CASES.

Published in:

1970

By:

Wright, Phyllis;
Gordon, Guy G.

Publication type:

Book Review

MEASURING ADVERTISING EFFECTIVENESS: SELECTED READINGS.

Published in:

1970

By:

Sandage, C. H.;
Gordon, Guy G.

Publication type:

Book Review

EXECUTIVE DECISIONS AND OPERATIONS RESEARCH.

Published in:

1970

By:

Uhr, Ernest B.;
Gordon, Guy G.

Publication type:

Book Review

RESEARCH FOR PROFIT.

Published in:

1970

By:

Peterson, William E.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING RESEARCH AND ANALYSIS, Fourth Edition.

Published in:

1970

By:

Swanson, Charles E.;
Gordon, Guy G.

Publication type:

Book Review

SALES FORCE MANAGEMENT.

Published in:

1970

By:

Brody, Robert P.;
Gordon, Guy G.

Publication type:

Book Review

SALES MANAGEMENT: DECISIONS, POLICIES AND CASES.

Published in:

1970

By:

Francisco, L. Mercer;
Gordon, Guy G.

Publication type:

Book Review

READINGS IN GLOBAL MARKETING MANAGEMENT.

Published in:

1970

By:

Douglas, Susan P.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING PRINCIPLES AND MARKET ACTION.

Published in:

1970

By:

Gordon, Guy G.;
Evans, Gano S.

Publication type:

Book Review

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 69

By:

Werner, Ray O.;
Bechtol, Paul T.;
Love, David M., III

Publication type:

Article

The Image of Advertising Truth: Is Being Truthful Enough?

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 67, doi. 10.2307/1249825

By:

Becker, Boris W.

Publication type:

Article

The Costs of Crashing.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 64, doi. 10.2307/1249824

By:

Peltz, Edward J.

Publication type:

Article

Marketing Functions and Marketing Systems: A Synthesis--A Comment.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 63, doi. 10.2307/1249823

By:

Sporleder, Thomas L.

Publication type:

Article

Attitudes Toward Culture and Approach to International Advertising.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312

By:

Donnelly Jr., James H.

Publication type:

Article

LEADERS IN MARKETING: Edward C. Bursk.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 58, doi. 10.1177/002224297003400311

By:

Wright, John S.

Publication type:

Article

Using Buyer Behavior Models to Improve Marketing Decisions.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 52, doi. 10.2307/1249820

By:

Aaker, David A.

Publication type:

Article

Post-transaction Communications and Dissonance Reduction.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 46, doi. 10.2307/1249819

By:

Hunt, Shelby D.

Publication type:

Article

A Profile of Urban In-home Shoppers.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 40, doi. 10.2307/1249818

By:

Gillett, Peter L.

Publication type:

Article

Rating Scales and Information Recovery--How Many Scales and Response Categories to Use?

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 33, doi. 10.2307/1249817

By:

Green, Paul E.;
Rao, Vithala R.

Publication type:

Article

Marketing Inference in the Behavioral Sciences.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 27, doi. 10.2307/1249816

By:

Zaltman, Gerald

Publication type:

Article

Black Consumer Reactions to "Integrated" Advertising: An Exploratory Study.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 20, doi. 10.2307/1249815

By:

Gould, John W.;
Sigband, Norman S.;
Zoepner Jr., Cyril V.

Publication type:

Article

A Guide to Consumerism.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 12, doi. 10.2307/1249814

By:

Day, George S.;
Aaker, David A.

Publication type:

Article

Marketing Education: Commitments for the 1970s.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 7, doi. 10.2307/1249813

By:

Lazer, William

Publication type:

Article