Works matching IS 00222429 AND DT 1969 AND VI 33 AND IP 1

Results: 53

21. Theory in Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Dixon, Donald F.

Publication type:

Abstract

19. Sales Management and Selling.

Published in:

1969

By:

Penn, Jr., William S.;
Spencer, Ulric M.;
Gross, Walter

Publication type:

Abstract

18. Retailing.

Published in:

1969

By:

Penn, Jr., William S.;
Kahler, Ruel;
Babione, F.A.

Publication type:

Abstract

17. Research and Forecasting.

Published in:

1969

By:

Penn, Jr., William S.;
Spencer, Ulric M.

Publication type:

Abstract

16. Regional Analysis.

Published in:

1969

By:

Penn, Jr., William S.

Publication type:

Abstract

15. Pricing.

Published in:

1969

By:

Penn, Jr., William S.;
Kahler, Ruel

Publication type:

Abstract

14. Planning and Strategy.

Published in:

1969

By:

Penn, Jr., William S.;
Hindersman, Charles H.;
Spencer, Ulric M.;
Fox, Harold W.;
McNeal, James U.;
Disch, Wolfgang K.A.

Publication type:

Abstract

12. Marketing Management.

Published in:

1969

By:

Penn, Jr., William S.;
Kahler, Ruel;
Babione, F.A.;
Fox, Harold W.;
Smith, G.C.

Publication type:

Abstract

11. Marketing Education.

Published in:

1969

By:

Penn, Jr., William S.;
Hindersman, Charles H.

Publication type:

Abstract

10. International Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Kahler, Ruel;
Meissner, Frank;
Hindersman, Charles H.;
Babione, F.A.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Fox, Harold W.;
Spencer, Ulric M.

Publication type:

Abstract

7. Governmental and Regulatory Aspects.

Published in:

1969

By:

Penn, Jr., William S.;
Fox, Harold W.;
Worcester, Robert M.

Publication type:

Abstract

5. Consumer Behavior.

Published in:

1969

By:

Penn, Jr., William S.;
King, Robert L.;
Gross, Walter;
Tigert, Douglas J.;
Spencer, Ulric M.;
Disch, Wolfgang K.A.

Publication type:

Abstract

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 108

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

6. Costs, Efficiency, and Financing.

Published in:

1969

By:

Penn, Jr., William S.;
King, Robert L.;
Worcester, Robert M.;
Fox, Harold W.

Publication type:

Abstract

3. Channels of Distribution.

Published in:

1969

By:

Penn, Jr., William S.;
Dixon, Donald F.;
Gross, Walter

Publication type:

Abstract

1. Advertising and Promotion.

Published in:

1969

By:

Penn, Jr., William S.;
Dixon, Donald F.;
Spencer, Ulric M.;
Disch, Wolfgang K.A.

Publication type:

Abstract

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 111

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 107

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

2. Agricultural Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Gross, Walter;
Spencer, Ulric M.;
Lawler, John V.

Publication type:

Abstract

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 104

By:

Werner, Ray O.;
Tarpey, Lawrence X.;
Hartman, George E.

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 103

By:

Werner, Ray O.;
Duggan, Michael

Publication type:

Article

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 99

By:

Werner, Ray O.;
Bechtol, Paul T.;
Love II, David M.

Publication type:

Article

From the Editor.

Published in:: Journal of Marketing, 1969, v. 33, n. 1, p. 1, doi. 10.1177/002224296903300101
Publication type:: Article

OPERATIONS RESEARCH FOR MANAGEMENT DECISIONS.

Published in:

1969

By:

Gordon, Gay G.;
Murdick, Robert G.

Publication type:

Book Review

ENTERPRISE IN TRANSITION; AN ANALYSIS OF EUROPEAN AND AMERICAN PRACTICE.

Published in:

1969

By:

Gordon, Gay G.;
Boddewyn, J.

Publication type:

Book Review

PLANNING NEXT YEAR'S PROFITS.

Published in:

1969

By:

Gordon, Gay G.;
Schulze, Richard H.

Publication type:

Book Review

INTERNATIONAL BUSINESS ENTERPRISE.

Published in:

1969

By:

Gordon, Gay G.;
Moyer, Reed

Publication type:

Book Review

MARKETING CHANNELS: STRUCTURE AND STRATEGY.

Published in:

1969

By:

Gordon, Gay G.;
Uhl, Kenneth P.

Publication type:

Book Review

THE EFFECTIVE SALES MANAGER.

Published in:

1969

By:

Gordon, Gay G.;
Metcalf, Wendell D.

Publication type:

Book Review

MARKETING MANAGEMENT AND ADMINISTRATIVE ACTION.

Published in:

1969

By:

Gordon, Gay G.;
patterson, James M.

Publication type:

Book Review

ANALYTICAL VIEWPOINTS IN MARKETING MANAGEMENT.

Published in:

1969

By:

Gordon, Gay G.;
Holbert, Neil Bruce

Publication type:

Book Review

MARKETING MANAGEMENT.

Published in:

1969

By:

Gordon, Gay G.;
Greif, Edwin C.

Publication type:

Book Review

ADVERTISING.

Published in:

1969

By:

Gordon, Gay G.;
Marschner, Donald C.

Publication type:

Book Review

PERSPECTIVES IN MARKETING THEORY.

Published in:

1969

By:

Gordon, Gay G.;
Schwartz, George

Publication type:

Book Review

RETAILING: CONCEPTS AND DECISIONS.

Published in:

1969

By:

Gordon, Gay G.;
Vredenburg, Harvey L.

Publication type:

Book Review

CONSUMPTION ECONOMICS: A MULTIDISCIPLINARY APPROACH.

Published in:

1969

By:

Gordon, Gay G.;
Douglas, Edna

Publication type:

Book Review

MARKETING IN A CHANGING ENVIRONMENT.

Published in:

1969

By:

Gordon, Gay G.;
Lockley, Lawrence C.

Publication type:

Book Review

LEADERS IN MARKETING: Reavis Cox.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 97, doi. 10.1177/002224296903300117

By:

Wright, John S.

Publication type:

Article

The Hallmark of a Profession.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 90, doi. 10.2307/1248752

By:

Holloway, Robert J.

Publication type:

Article

Systems Analysis at the Public-Private Marketing Frontier.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 84, doi. 10.2307/1248751

By:

King, William R.

Publication type:

Article

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 79, doi. 10.2307/1248750

By:

Kollat, David T.;
Willett, Ronald P.

Publication type:

Article

Social Class and Commercial Bank Credit Card Usage.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 71, doi. 10.2307/1248749

By:

Mathews, H. Lee;
Slocum Jr., John W.

Publication type:

Article

Perspective on Public Policy: Comments on the "Great Debate"

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 32, doi. 10.2307/1248743

By:

Stern, Louis W.

Publication type:

Article

Multinational Product Planning: Strategic Alternatives.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 58, doi. 10.2307/1248747

By:

Keegan, Warren J.

Publication type:

Article

How to Plan New Products, Improve Old Ones, and Create Better Advertising.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 53, doi. 10.2307/1248746

By:

Twedt, Dik Warren

Publication type:

Article

The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 40, doi. 10.2307/1248744

By:

Cohen, Dorothy

Publication type:

Article

The Future of Trading Stamps and Games.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 45, doi. 10.2307/1248745

By:

Allvine, Fred C.

Publication type:

Article

Physical Distribution Development, Current Status, and Potential.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 63, doi. 10.2307/1248748

By:

Bowersox, Donald J.

Publication type:

Article

Some Observations on the Impact of Antitrust Merger Policy on Marketing.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 24, doi. 10.2307/1248742

By:

Narver, John C.

Publication type:

Article