Works matching IS 00222429 AND DT 1963 AND VI 27 AND IP 3

Results: 53
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    16. Merchandising.

    Published in:
    1963
    By:
    • Goldstucker, Jac L.;
    • Regan, William J.;
    • Wright, John S.;
    • Disch, Wolfgang
    Publication type:
    Abstract
    3

    20. Sales Management.

    Published in:
    1963
    By:
    • Wright, John S.;
    • Hinderman, Charles H.;
    • King, Robert L.;
    • Fox, Howard W.;
    • Regan, William J.
    Publication type:
    Abstract
    4

    19. Retailing.

    Published in:
    1963
    By:
    • Morgan, L. Robert;
    • Wright, John S.;
    • Disch, Wolfgang;
    • Spencer, Ulric M.
    Publication type:
    Abstract
    5

    18. Research and Research Techniques.

    Published in:
    1963
    By:
    • Fox, Howard W.;
    • Wright, John S.;
    • Fisk, George;
    • Disch, Wolfgang;
    • Hinderman, Charles H.;
    • Goldstucker, Jac L.;
    • Meissner, Frank
    Publication type:
    Abstract
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    15. Marketing Education.

    Published in:
    1963
    By:
    • Wright, John S.;
    • Meissner, Frank;
    • Penn, William S.;
    • Hinderman, Charles H.
    Publication type:
    Abstract
    9

    14. Marketing Management.

    Published in:
    1963
    By:
    • Penn, William S.;
    • Meissner, Frank;
    • Spencer, Ulric M.;
    • Fox, Harold W.;
    • Smith, G.C.;
    • Wright, John S.
    Publication type:
    Abstract
    10
    11

    12. History and Trends.

    Published in:
    1963
    By:
    • Wright, John S.;
    • Hinderman, Charles H.;
    • Fox, Harold W.;
    • Regan, William J.;
    • Meissner, Frank
    Publication type:
    Abstract
    12
    13

    10. Foreign Marketing.

    Published in:
    1963
    By:
    • Fox, Harold W.;
    • Meissner, Frank;
    • Arnay, Oscar P.;
    • Penn, William S.;
    • Hinderman, Charles H.;
    • Spencer, Ulric M.;
    • Worcester, Robert M.
    Publication type:
    Abstract
    14

    9. Forecasting.

    Published in:
    1963
    By:
    • Fisk, George;
    • Meissner, Frank;
    • Fox, Harold W.
    Publication type:
    Abstract
    15

    8. Financing.

    Published in:
    1963
    By:
    • Fox, Harold W.;
    • Hinderman, Charles H.
    Publication type:
    Abstract
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    6. Costs and Efficiency.

    Published in:
    1963
    By:
    • Regan, William J.;
    • King, Robert L.;
    • Wright, John S.;
    • Goldstucker, Jac L.;
    • Smith, G.C.
    Publication type:
    Abstract
    18

    5. Consumer Analysis.

    Published in:
    1963
    By:
    • Luck, David J.;
    • Goldstucker, Jac L.;
    • Fisk, George;
    • Babione, Francis A.;
    • Regan, William J.;
    • Hinderman, Charles H.
    Publication type:
    Abstract
    19

    3. Area Analysis.

    Published in:
    1963
    By:
    • Regan, William J.;
    • Penn Jr., William S.
    Publication type:
    Abstract
    20
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    1. Advertising and Sales Promotion.

    Published in:
    1963
    By:
    • Wolf, Alois F.;
    • King, Robert L.;
    • Fisk, George;
    • Hinderman, Charles H.;
    • Regan, William J.;
    • Disch, Wolfgang;
    • Wright, John S.;
    • Spencer, Ulric M.;
    • Meissner, Frank;
    • Goldstucker, Jac L.
    Publication type:
    Abstract
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    It May Pay to Think Small.

    Published in:
    Journal of Marketing, 1963, v. 27, n. 3, p. 80, doi. 10.2307/1249444
    By:
    • Christian, Richard C.
    Publication type:
    Article
    36
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    The Service Revolution.

    Published in:
    Journal of Marketing, 1963, v. 27, n. 3, p. 57, doi. 10.2307/1249437
    By:
    • Regan, William J.
    Publication type:
    Article
    43
    44

    Marketing in Finland.

    Published in:
    Journal of Marketing, 1963, v. 27, n. 3, p. 47, doi. 10.2307/1249435
    By:
    • Alton, A. J.
    Publication type:
    Article
    45
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    How Not to Do Consumer Research.

    Published in:
    Journal of Marketing, 1963, v. 27, n. 3, p. 20, doi. 10.2307/1249429
    By:
    • Stock, J. Stevens;
    • Auerbach, Barbara K.
    Publication type:
    Article