Works matching IS 00222429 AND DT 1960 AND VI 25 AND IP 2


Results: 56
    1

    22. THEORIES IN MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 108
    By:
    • FISK, GEORGE;
    • HOWELL, LELAND L.;
    • HOLLANDER, STANLEY C.;
    • RATHMELL, JOHN M.;
    • REGAN, WILLIAM J.
    Publication type:
    Article
    2
    3

    20. SALES MANAGEMENT AND SELLING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 106
    By:
    • SHAW, STEVEN J.;
    • MERTES, JOHN E.;
    • LAZER, WILLIAM
    Publication type:
    Article
    4

    19. RETAILING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 102
    By:
    • WRIGHT, JOHN S.;
    • HOLLANDER, STANLEY C.;
    • RENNICK, DAN;
    • MERTES, JOHN E.
    Publication type:
    Article
    5

    18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 100
    By:
    • RATHMELL, JOHN M.;
    • HOLLANDER, STANLEY C.;
    • SMOLAN, MARVIN;
    • SAVAGE, JOB K.;
    • FISK, GEORGE;
    • HOWELL, LELAND L.
    Publication type:
    Article
    6

    17. PRICING AND PRICE POLICIES.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 99
    By:
    • HOLLANDER, STANLEY C.;
    • LAZER, WILLIAM;
    • SHAW, STEVEN J.;
    • RATHMELL, JOHN M.;
    • HOWELL, LELAND L.
    Publication type:
    Article
    7

    16. MERCHANDISING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 98
    By:
    • SHAW, STEVEN J.;
    • SMOLAN, MARVIN;
    • SAVAGE, JOB K.;
    • WRIGHT, JOHN S.;
    • MERTES, JOHN E.;
    • RENNICK, DAN
    Publication type:
    Article
    8

    15. MARKETING EDUCATION.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 97
    By:
    • ARNAY, OSCAR P.
    Publication type:
    Article
    9

    14. MARKETING MANAGEMENT.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 95
    By:
    • MEISSNER, FRANK;
    • LAZER, WILLIAM;
    • MERTES, JOHN E.;
    • REGAN, WILLIAM J.;
    • SHAW, STEVEN J.;
    • KELLEY, WILLIAM T.;
    • RATHMELL, JOHN M.
    Publication type:
    Article
    10

    12. HISTORY AND TRENDS.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 94
    By:
    • HOLLANDER, STANLEY C.;
    • MERTES, JOHN E.;
    • RENNICK, DAN;
    • McCUSKER, JANET K.
    Publication type:
    Article
    11
    12

    10. FOREIGN MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 89
    By:
    • McCUSKER, JANET K.;
    • HOLLANDER, STANLEY C.;
    • WRIGHT, JOHN S.;
    • MEISSNER, FRANK;
    • ARNAY, OSCAR P.;
    • PENN, JR., WILLIAM S.;
    • RENNICK, DAN
    Publication type:
    Article
    13

    9. FORECASTING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 87
    By:
    • KELLEY, WILLIAM T.;
    • HOLLANDER, STANLEY C.;
    • SHAW, STEVEN J.;
    • RENNICK, DAN;
    • SAVAGE, JOB K.
    Publication type:
    Article
    14

    8. FINANCING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 87
    By:
    • RENNICK, DAN;
    • MERTES, JOHN E.;
    • FISK, GEORGE;
    • HOLLANDER, STANLEY C.
    Publication type:
    Article
    15
    16

    6. CONSUMER ANALYSIS.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 83
    By:
    • HOLLANDER, STANLEY C.;
    • REGAN, WILLIAM J.;
    • MEISSNER, FRANK;
    • FISK, GEORGE;
    • LAZER, WILLIAM
    Publication type:
    Article
    17

    5. COSTS AND EFFICIENCY.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 82
    By:
    • SAVAGE, JOB K.;
    • HOLLANDER, STANLEY C.;
    • LAZER, WILLIAM;
    • RENNICK, DAN
    Publication type:
    Article
    18

    4. BUYING AND PURCHASING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 81
    By:
    • FISK, GEORGE;
    • HOLLANDER, STANLEY C.;
    • MEISSNER, FRANK;
    • SHAW, STEVEN J.
    Publication type:
    Article
    19

    3. AREA ANALYSIS.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 81
    By:
    • REGAN, WILLIAM J.
    Publication type:
    Article
    20

    2. AGRICULTURAL MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 81
    By:
    • HOLLANDER, STANLEY C.
    Publication type:
    Article
    21

    1. ADVERTISING AND SALES PROMOTION.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 78
    By:
    • MERTES, JOHN E.;
    • HOLLANDER, STANLEY C.;
    • SAVAGE, JOB K.;
    • SHAW, STEVEN J.;
    • REGAN, WILLIAM J.;
    • RATHMELL, JOHN M.;
    • WRIGHT, JOHN S.
    Publication type:
    Article
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    33

    INDUSTRIAL PACKAGING.

    Published in:
    1960
    By:
    • Proodian, James A.;
    • Payne, Stanley L.
    Publication type:
    Book Review
    34
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    A PIONEER IN MARKETING.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 63, doi. 10.1177/002224296002500213
    By:
    • Cowan, Donald R. G.
    Publication type:
    Article
    45
    46

    Sample Surveys for Legal Evidence.

    Published in:
    Journal of Marketing, 1960, v. 25, n. 2, p. 57, doi. 10.2307/1248613
    By:
    • Tepping, Benjamin J.;
    • Wittreich, Warren J.
    Publication type:
    Article
    47
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