Works matching IS 00221821 AND DT 1976 AND VI 24 AND IP 4


Results: 6
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    ADVERTISING TO MANAGE PROFIT RISK.

    Published in:
    Journal of Industrial Economics, 1976, v. 24, n. 4, p. 295, doi. 10.2307/2098160
    By:
    • Schramm, Richard;
    • Sherman, Roger
    Publication type:
    Article
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