Works in Journal of Marketing Research (JMR), 2024, Vol 61, Issue 5
1
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 858, doi. 10.1177/00222437241255650
- Chun, So Yeon;
- Hamilton, Rebecca W.
- Article
2
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 872, doi. 10.1177/00222437231220327
- Anderson, Eric;
- Chen, Chaoqun;
- Israeli, Ayelet;
- Simester, Duncan
- Article
3
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 839, doi. 10.1177/00222437231207323
- Lanz, Andreas;
- Goldenberg, Jacob;
- Shapira, Daniel;
- Stahl, Florian
- Article
4
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 821, doi. 10.1177/00222437231205252
- Gregori, Marco;
- De Jong, Martijn G.;
- Pieters, Rik
- Article
5
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807
- Schamp, Christina;
- Heitmann, Mark;
- Peers, Yuri;
- Leeflang, Peter S.H.
- Article
6
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 975, doi. 10.1177/00222437231196824
- Zhang, Xing;
- Iyer, Ganesh;
- Xu, Xiaoyan;
- Chong, Juin Kuan
- Article
7
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 914, doi. 10.1177/00222437231195577
- Article
8
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 891, doi. 10.1177/00222437231194319
- Chan, Hang-Yee;
- Boksem, Maarten A.S.;
- Venkatraman, Vinod;
- Dietvorst, Roeland C.;
- Scholz, Christin;
- Vo, Khoi;
- Falk, Emily B.;
- Smidts, Ale
- Article
9
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 937, doi. 10.1177/00222437231193343
- Lembregts, Christophe;
- Schepers, Jeroen;
- Keyser, Arne De
- Article
10
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 803, doi. 10.1177/00222437231190874
- Varga, Marton;
- Albuquerque, Paulo
- Article
