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Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 858, doi. 10.1177/00222437241255650
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- Article
Canary Categories.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 872, doi. 10.1177/00222437231220327
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Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 839, doi. 10.1177/00222437231207323
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- Article
Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 821, doi. 10.1177/00222437231205252
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- Article
Cause-Related Marketing as Sales Promotion.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807
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- Article
Sunk Cost Effect, Self-Control, and Contract Design.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 975, doi. 10.1177/00222437231196824
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- Article
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 914, doi. 10.1177/00222437231195577
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- Article
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 891, doi. 10.1177/00222437231194319
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- Article
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 937, doi. 10.1177/00222437231193343
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- Article
The Impact of Negative Reviews on Online Search and Purchase Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 803, doi. 10.1177/00222437231190874
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- Article