Found: 10
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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 615, doi. 10.1177/00222437211013781
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- Article
The Signal Value of Crowdfunded Products.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 644, doi. 10.1177/00222437211012451
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- Article
Increasing Team Performance by Sharing Success.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 662, doi. 10.1177/00222437211021835
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- Article
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 686, doi. 10.1177/00222437211020013
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- Article
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 705, doi. 10.1177/00222437211010465
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- Article
Drinking Through Good Times and Bad: The Role of Consumer Differences.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 721, doi. 10.1177/00222437211017460
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- Article
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 742, doi. 10.1177/00222437211020274
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- Article
Religious Belief, Religious Priming, and Negative Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 762, doi. 10.1177/00222437211011196
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- Article
Strategic Polarization in Group Interactions.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 782, doi. 10.1177/00222437211016389
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- Publication type:
- Article
The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 801, doi. 10.1177/00222437211010766
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- Article