Introduction to the "Theory and Practice in Marketing" Special Section.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1095, doi. 10.1177/0022243720969411
- Publication type:
- Article
Works in Journal of Marketing Research (JMR), 2020, Vol 57, Issue 6
Results: 11
1
2
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
3
Preference Dynamics in Sequential Consumer Choice with Defaults.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1096, doi. 10.1177/0022243720956642
- By:
- Publication type:
- Article
4
Charting the Path to Purchase Using Topic Models.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1019, doi. 10.1177/0022243720954376
- By:
- Publication type:
- Article
5
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1055, doi. 10.1177/0022243720954373
- By:
- Publication type:
- Article
6
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 999, doi. 10.1177/0022243720952410
- By:
- Publication type:
- Article
7
Open Negotiation: The Back-End Benefits of Salespeople's Transparency in the Front End.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1076, doi. 10.1177/0022243720951153
- By:
- Publication type:
- Article
8
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1037, doi. 10.1177/0022243720949497
- By:
- Publication type:
- Article
9
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1135, doi. 10.1177/0022243720947682
- By:
- Publication type:
- Article
10
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1113, doi. 10.1177/0022243720929676
- By:
- Publication type:
- Article
11
The Positive Effect of Not Following Others on Social Media.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1152, doi. 10.1177/0022243720915467
- By:
- Publication type:
- Article